Associate Professional – Social Media

Job Description

The International Renewable Energy Agency (IRENA) is an inter-governmental organisation headquartered in Abu Dhabi, mandated to promote the widespread and increased adoption and sustainable use of all forms of renewable energy in the pursuit of sustainable development, energy access, energy security and low-carbon economic growth and prosperity. IRENA’s mission is to play a leading role in the ongoing transformation of the global energy systems as a centre of excellence for knowledge and innovation, a global voice of renewable energy, a network hub for all stakeholders and a source of advice and support for countries. At present, IRENA has 170 Members (169 States and the European Union) that acceded to its Statute, and 14 additional States in the process of accession and actively engaged.

Duties and Responsibilities

Under the supervision of the Chief Communications Officer, the Associate Professional social media will be responsible for the following duties:

• Proposes, writes, edits and reviews social media content in line with the communications strategy for IRENA, including coverage of key events such as the IRENA Assembly, and launches of flagship reports, content supporting news releases, IRENA event promotions, IRENA initiatives and other Agency’s outputs.
• Assists to maintain and manage the Agency’s social media channels (Twitter, Facebook, Instagram, LinkedIn, YouTube, BlueSky etc.) and effectively promote IRENA products, publications, events and activities on social media.
• Provides regular social media calendar on weekly and monthly basis.
• Contributes to the implementation of digital communications campaigns around key themes and Agency priorities.
• Monitors IRENA’s social media community, driving engagement and alerting colleagues to actionable activity or potential issues.
• Identifies and recommends new social/digital content streams, platforms, tools, technologies to expand IRENA reach and influence.
• Helps develop digital content including social cards, graphics, videos and other multimedia products, using graphic design programs and software like Adobe Illustrator, Adobe Photoshop, Adobe Premier (or similar) and Infogram.
• Where necessary, supports with the management of webcast content on social media channels such as YouTube, Twitter and LinkedIn.
• Collects and analyses social media performance metrics through measurement tools like Emplifi, to gauge reach, engagement and other performance measures for social media posts, accounts and campaigns, helping to inform results-based decision-making and guide effective use of resources.
• Supports social media activity for Deputy Director-General and IRENA’s participation in events and missions.
• Perform other tasks as assigned.

Competencies

Professionalism: Ability to plan, execute and monitor social media (SM) packaging of content. Ability to leverage SM communication tools and methodologies and to conduct research efforts that identify project stakeholders or intended audiences. Ability to plan, execute and monitor public communication campaigns, e.g. campaign management, market research, message targeting, impact evaluation. Ability to research and analyze issues and topics related to current events. Ability to draft and compile a variety of written communication products in a clear, concise style. Ability to interact with the public to build and maintain effective business connections. Shows pride in work and in achievements; demonstrates professional competence and mastery of subject matter; is conscientious and efficient in meeting commitments, observing deadlines and achieving results; is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations.

Communication: Speaks and writes clearly and effectively; listens to others, correctly interprets messages from others and responds appropriately; asks questions to clarify, and exhibits interest in having two-way communication; tailors language, tone, style and format to match audience; demonstrates openness in sharing information and keeping people informed.

Teamwork: Works collaboratively with colleagues to achieve organizational goals; solicits input by genuinely valuing others' ideas and expertise; is willing to learn from others; places team agenda before personal agenda; supports and acts in accordance with final group decision, even when such decisions may not entirely reflect own position; shares credit for team accomplishments and accepts joint responsibility for team shortcomings.

Accountability: Takes ownership of all responsibilities and honours commitments; delivers outputs for which one has responsibility within prescribed time, cost and quality standards; operates in compliance with organizational regulations and rules; supports subordinates, provides oversight and takes responsibility for delegated assignments; takes personal responsibility for his/her own shortcomings and those of the work unit, where applicable.

Client Orientation: Considers all those to whom services are provided to be "clients" and seeks to see things from clients' point of view; establishes and maintains productive partnerships with clients by gaining their trust and respect; identifies clients' needs and matches them to appropriate solutions; monitors ongoing developments inside and outside the clients' environment to keep informed and anticipate problems; keeps clients informed of progress or setbacks in projects; meets timeline for delivery of products or services to client.

Eligibility

Applicants should be no more than 32 years of age at the time of submitting their applications.

Qualification

Education: A first-level university degree with at least two years of relevant work experience, or advanced university degree (Master’s degree or equivalent) in journalism, advocacy, communications, marketing, humanitarian work (ideally public information or content production) or other fields related to the job description.

Experience/Skills: Experience and skills in producing, editing and disseminating multimedia content for online audiences. Familiarity with advanced tools for online publishing and social media marketing, including social media authoring and planning tools like Sprinkl and Trello, and basic knowledge of Adobe software and tools

Language: Excellent command of English is required. Knowledge of another official United Nations language is an asset. Qualified candidates must apply for the abovementioned vacancy on-line, through IRENA’s recruitment platform, ORC by submitting a complete and comprehensive CV and a letter of interest, including details of three professional references who will be contacted if their application is shortlisted.

Applications from qualified women are highly encouraged.

Please note that only candidates under serious consideration will be contacted for an interview and will receive notice of the outcome of the selection process.