Senior Demand Generation Marketing Manager (m/w/d)

Job Description

Our mission is to provide innovative services critical to society, unlocking a cleaner, better and more sustainable future for society and future generations. Working towards this goal, Volue has become a leading technology supplier and enabler of the green transition, helping energy companies simplify and optimise everyday operations.

We are now looking for a Senior Demand Generation Marketing Manager who is excited to help us strengthen how we deliver value to our customers in line with the Volue mission. In this role you will design and implement integrated multi-channel campaigns, and work closely with colleagues across Product, Growth Marketing, Analysis, and Customer Success to strengthen pipeline, adoption, and long-term customer growth.

What you will be doing to make a difference

• Segment growth strategy. Define ICP tiers, audience architecture, and an always-on demand engine with quarterly burst campaigns tied to launches and key moments.
• Integrated campaigns. Plan and run multi-channel programs - paid social/search, email, content syndication, webinars, field events - with clear hypotheses, budgets, and targets.
• Digital performance. Own channel mix and experimentation; drive landing page and form conversion improvements.
• Sales orchestration. Align on MQL/SAL/SQL definitions, SLAs, and handoff; enable SDR/BDR plays with talk tracks, cadences, and assets.
• Data & attribution. Partner with Marketing Ops and RevOps on lifecycle stages, UTMs, attribution models, and GDPR-compliant data hygiene.
• Forecasting & reporting. Own funnel and forecast views; communicate progress, risks, and learnings; codify playbooks for reuse.

What you need to succeed

• Minimum of 5 years experience in B2B marketing.
• Commercially minded and outcome-oriented - you think in pipeline, not just clicks
• Strong storyteller who can translate complex value propositions into high-converting campaign offers
• Experienced running multi-channel B2B demand programs for mid-market segments
• Collaborative by default - you've worked effectively across Sales, PMM, Creative, and Ops
• Comfortable in fast, iterative environments where playbooks are still being written
• Solid grasp of marketing attribution, lifecycle stages, and RevOps tooling

If you don't meet every single requirement but feel this role could be a great fit, we still encourage you to apply.

Reasons to join Volue team and what we offer

• A high degree of influence in shaping and developing the role, with room to grow over time.
• Great colleagues in one of Europe's most exciting green tech companies with an innovative and international work environment.
• Competitive salary and benefits.
• Flexible working hours and hybrid work.
• Attractive referral program.

The position reports to the Head of Growth and cooperates closely with the sales, product and revenue operations teams. We are looking to hire for the Volue office in Madrid, Gdansk, or London but will consider other locations for the right candidate.

In Volue, we cherish each employee's competence, ideas and personality. Let your skills and talent be a part of our team - and let us leave our mark on the world together.

Company Culture

At Volue, we believe that in order to be a successful company, we need to bring everyone to the table.

We actively build diverse teams because we know they make better decisions and create more value. By inclusion, we mean creating a sense of belonging and community at work. We want the people of Volue to feel welcome, valued, and encouraged to bring their whole, unique selves to work.

Volue is about people. From staff to clients, people are at the center of all our operations. We strive for a flat structure where everyone feels included, appreciated and recognised for their individual contributions - what we call "ONE Volue".

We encourage applications from people of all genders, backgrounds, identities and experiences. If you're excited about the role, we'd love to hear from you.