Product Marketing Manager

Join Anza as a Product Marketing Manager in the United States. Drive sales growth and platform usage through research, positioning, and communication. Collaborate with teams, conduct customer interviews, and lead product launches.

Anza Renewables
Anza Renewables
United States  UTC-05:00 — UTC-07:00   Flexible   Full Time   11-50   USD 130k–164k   More than 3 months ago

Anza seeks a Product Marketing Manager to join our growing renewable energy technology start-up to fuel sales growth and platform usage through research and effective positioning and communication. This person will support these goals through primary customer research, data analysis and product positioning, messaging, training and launch campaigns.

This position will report to the Senior Director of Marketing and will be a strategic and execution-oriented role with the ability to impact our growing company significantly. It requires an excellent communicator and writer who is comfortable with:

  • Collaborating with the product team and external clients and partners;
  • Adapting to change to learn and grow;
  • Creating clarity from ambiguity; and,
  • Utilizing frameworks to simplify messaging.
  • We seek a candidate with experience conducting B2B customer interviews and collaborating with an internal software team.

About the Company

In 2021, driven by outdated equipment procurement processes, increasing volatility in supply chains and the ever-present need to reduce solar and energy storage project costs, we saw both a market need and an opportunity to dramatically improve the experience and outcome of solar module and energy storage equipment procurement. As a result, members of the Borrego team launched Anza. Anza is a procurement platform that offers our customers a way to compare many options instantly and then select the highest-value solar and storage products for their projects. Our vision is to be the place the solar and storage industry goes to rapidly make optimal design and procurement decisions.

At Anza, we don’t accept the status quo. We are driven by a culture of teamwork, a growth mindset and continuous improvement as we pursue our mission to accelerate the adoption of renewable energy. We have surpassed our growth goals since inception and are looking forward to continuing to build a great team and platform. Join us!

Position Responsibilities Will Include But Not Be Limited To

  • Customer discovery - conduct customer interviews and research for the benefit of the sales, tech, and marketing team. Synthesize and report out learnings from discussions. Produce customer case studies, testimonials and videos.
  • Positioning - Maintain mastery of Anza’s value proposition, create appropriate messaging based on customer audience, and include competitive positioning.
  • Develop and maintain a library of customer proof points for different verticals, customer personas, and success metrics.
  • Develop and maintain customer personas and journeys.
  • Train sales, marketing and customer success teams on current product messaging and proof points.
  • Contribute to product roadmap by synthesizing primary customer research and analyzing key metrics, including sales and customer adoption.
  • Develop and maintain an understanding of Anza’s competitive space and lead positioning on Anza’s competitive differentiation.
  • Periodically review and inform updates to product pricing policy with sales leadership and executives.
  • Product launch - collaborate with product, marketing and sales leadership to plan and execute multi-threaded launch campaigns for new product features or changes in go-to-market strategy.
  • Content creation - Write product release materials and demo scripts to be the internal communicator for the product team to the rest of marketing, sales and leadership.
  • Write influential blogs and collateral pieces to help move customers along their buyer journey while raising awareness about Anza and our unique value proposition.
  • Create video scripts and manage the production of videos for the App User Knowledge Center.
  • Internal communications & collaboration - be the daily point person between marketing and the product team. Provide recommendations to the tech team on word usage, design and marketing and sales interaction for the Anza app.
  • Work in close collaboration with the Digital Marketing Manager. Design - identify new visuals needed for the website, collateral, emails, social, etc.

Required Skills and Experience

  • Bachelor’s degree
  • 4+ years of B2B product marketing experience
  • 2+ years of solar and storage industry experience preferred
  • In-depth knowledge of product marketing best practices and dedication to staying on top of trends
  • Strong written and verbal communication skills
  • Strong listening skills and empathy
  • Proven experience receiving writing or creative feedback well to learn and produce a better deliverable
  • Strong sense of creativity, imagination, and innovation
  • Interpersonal skills - proactive, clear, transparent communicator with the ability to work well cross-functionally and collaborate with leadership and executives
  • Excellent organizational and project management skills
  • Analytical mind for data analysis

Application Requirements

  • 2 relevant writing samples

Compensation, Benefits, and Culture

Anza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies.

Our corporate culture fosters collaboration, a growth mindset, and the ability to take risks — and we value innovative thinkers who will help us reach our ambitious growth goals. We believe that flexibility and work-life balance are important parts of long-term employee happiness and productivity. Our employees are trusted to get their work done and are given the freedom to do so when they are their most efficient, creative, and engaged.

Commitment to Diversity and Inclusion

Anza values the diverse perspectives, skills, experiences, and contributions of all employees. We want all our employees to feel like they belong and are empowered to be their most authentic selves at work. We’re actively committed to fostering diversity and creating an inclusive environment not only within our own organization but also within the renewable energy industry.

We seek a diverse candidate pool in this – and every – search. Anza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V.

A Note to Third-Party Recruiters

Anza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes.

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About the role

Nov 22, 2023

Full Time


May 12, 2024


USD 130k–164k

4+ years

UTC-05:00 — UTC-07:00

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