Senior Marketing Manager - Youtube, Podcasts and TV+ (m/f/d)

Lead as Senior Marketing Manager in Berlin, Germany. Manage ad spend across offline channels, YouTube, and Podcasts. Develop strategies to enhance brand awareness, drive engagement, and maximize ROI.

RABOT Charge
RABOT Charge
Berlin, Germany  UTC+01:00   Hybrid   Full Time   11-50   17 days ago

We are seeking a Senior Marketing Manager, to take the lead in managing and optimizing millions in ad spend across various offline channels (TV, Radion, OOH), YouTube and Podcasts. You will develop and execute strategies that enhance brand awareness, drive customer engagement, and maximize ROI.

Your Impact

  • P&L Ownership: Oversee millions of euros in advertising spend for your channels
  • Strategy Development: Collaborate with media planning agencies to formulate a test-and-learn strategy for upper funnel/above-the-line ad spend, encompassing TV, VOD, OOH, and radio. Continuously refine strategies based on performance data and market trends
  • Brand Impact and ROI Measurement: Partner with media planning agencies to establish robust brand and ROI measurement for offline channels. Analyse performance metrics, interpret results, and adjust media spend strategies to enhance effectiveness
  • YouTube Strategy and Campaing Management: In Google Ads, create, manage, and steer 360 degree YouTube campaings targeting awareness, consideration, and action. Implement and evaluate brand lift studies on YouTube to measure campaign impact
  • Podcast Advertising: Develop a strategic roadmap and measurement plan for podcast advertising (e. g. pre-/mid-/post-roll ads, host reads etc. in podcasts with high audience affinity)
  • Campaign Management: Ensure high-quality execution of campaings across all designated channels

What can you bring

  • Bachelor's degree in a quantitative field of study
  • At least 5 years of full-time experience in digital or offline marketing
  • Analytic and data-driven, demonstrated by a track record of deriving actionable insights from broad data sets and hypothesis-driven AB testing
  • Clear communication and collaboration skills to work effectively with internal and external partners
  • Self-motivated and takes ownership for driving results
  • Great attention to detail, for both process and numbers
  • Experience with Google Ads or Google Certification (YouTube) preferred
  • Passionate about clean tech or sustainability - optional
  • Languages: English, German optional

Our Benefits

  • Competitive salary and performance based bonuses
  • Comprehensive benefit package, including Deutschlandticket Job and Urban Sports membership
  • Opportunity to work with a passionate team dedicated to innovation and sustainability
  • Continuous learning and developement opportunities
  • A dynamic and inclusive workplace culture
  • Hybrid working setup, flexibility to work remotely

Discover how you’re connected

View connections

See your contacts at RABOT Charge on LinkedIn to leverage your network in applying for this position.

Apply now

Job expired?
Apply now

Please let RABOT Charge know you found this job on Rejobs. This will help us grow and get more people to work on renewable energy!

About the role

Jul 04, 2024

Full Time


Jan 01, 2025


RABOT Charge

Berlin, Germany

5+ years


Similar jobs near Berlin, Germany

Senior Consultant/Manager - Energy Markets


Berlin, Germany   On-site   Full Time

Sales Manager (f/m/d)


Berlin, Germany   On-site   Full Time

B2B Key Account Manager - German Market (w/m/d)


Berlin, Germany   Hybrid   Full Time

Senior Financial Accountant (m/f/d)


Berlin, Germany   Hybrid   Full Time

Senior Financial Accountant (m/f/d)


Berlin, Germany   Hybrid   Full Time

Payroll Support Manager (m/w/d)


Berlin, Germany   Hybrid   Full Time

Procurement Manager (m/w/d)


Hamburg/Berlin, Germany   Hybrid   Full Time

Talent Manager (m/w/d) Schwerpunkt Sales


Hamburg/Berlin, Germany   Hybrid   Contract Position

Share with Friends

The stakes are high, and the time for talk has passed. Now is the time for action. Help a friend accelerate the shift to a sustainable future.

Share this job - Senior Marketing Manager - Youtube, Podcasts and TV+ (m/f/d) - with your folks, and help them find a career to be proud of.