Product Marketing Manager (m/w/d)

Job Description

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all.

ABOUT THE POSITION

About the Role:

Can you build a voice for a product or feature and create great content that builds excitement across a very targeted customer base? Are you able to work cross functionally, understand technical details, think strategically, and leverage your creative side? Do you want to be part of one of the largest transformations in history? If so, keep reading!

As a Product Marketing Manager in the EMEA region, you will be responsible for our regional product positioning, messaging, and overall product content strategy. Translating our product features into regional differentiators will be critical. You will need to understand the technical aspects of our product and service offerings, how to identify the core elements of differentiation, and create material that tells a great story for our customers across the EMEA region.

You will report to the Senior Marketing Manager EMEA and be a member of the regional Growth, Strategy and Marketing Team. While you will not have any direct reports when you start, you will be managing some external contractors and can take on more responsibility within a rapidly growing company. You should be able to work independently, but you will find that collaboration across several other groups in the organization such as product management, growth, sales, and services is key to achieving your goals.

Responsibilities

Product Positioning & Messaging

• Work closely with Fluence’s Product Management, Services, Sales, and Marketing teams to develop product and system level positioning, naming, and messaging that differentiates Fluence’s products and features from others in the market and creates a great story that resonates with various customer segments.
• Build competitive product intelligence capabilities and tools in partnership with our commercial team, to ensure differentiation across our core EMEA markets. Work closely with EMEA Growth team to ensure adaptation of competitive insights.
• Use data and insights gained from customer feedback and analytics to support product positioning and messaging
• Support the key account management framework by creating a deep understanding of customers and customer needs through customer journey mapping and persona development.

Content Creation

• Create in-depth content such as spec sheets, website copy, sales collateral (brochure, PowerPoint, etc.), blog posts, storyboards for product animations and videos, and other material needed to explain complex product, services, and safety concepts. Work closely with and provide creative direction to graphic designers and other design professionals.
• Support the content needs for an array of regional marketing campaigns and customer experience initiatives.
• Acting as a brand guardian – ensuring all materials shared across the EMEA comply with the brand guidelines
• Collaboration with the regional Graphic Designer and manage strategic and ad-hoc design requests.

Training & Internal Alignment

• Communicate the value of the new products to the sales and other internal teams through product education and training.
• Support and provide feedback into the product roadmap process.

Product Launch

• Implementing new product and feature launches in the EMEA region and developing regional campaigns to support this, closely working with the global product marketing team.

Core Skills & Qualifications

• Minimum of 5 years of experience as a Product Marketing Manager or equivalent experience in Energy technology products and services.
• Bachelor’s degree with emphasis in marketing, business, engineering, or related field. MBA, engineering, or similar master’s degree a plus
• Proven ability to craft compelling stories and create interesting graphics across different channels and mediums. You can develop and execute an effective content strategy – both the strategy and the creative development.
• Ability to discover the essence of a product and why it matters. You can understand technical details and use your creativity to bring the ideas to life.
• Growth mindset and a proven ability to learn fast; comfort with evolving priorities and juggling multiple deliverables simultaneously
• Great attention to detail, excellent organizational and time management skills. Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Product Marketing Manager Certification (PMMC) or Pragmatic Product Marketing is preferred
• High level of digital literacy across software platforms and the ability to learn new digital tools. Proficient in MS Office Suite, and familiar with SharePoint, Salesforce, Hubspot, Adobe Creative Cloud or similar.
• Fluent in English (knowledge of German and other European languages a strong plus).
• Occasional international travel required.