Head of CRM

Job Description

We're looking for a Head of CRM. Could you be the next adventurer to join us?

We are Tibber, the energy company that wants you to use less energy. Whaaat? That’s right. We’ll get back to that. Yes, we are by definition an energy company, but we’re more techy than most. How and why you might ask. Well, a third of our employees are actually working on developing products and solutions that can help you use energy in a smarter way and at a lower cost – all with the help of cool fancy tech. Good for our customers, their wallets, and the planet.

Our growth rate has been truly amazing, and still, we’re just getting started. With millions of smart devices connected to the Tibber platform (like electric vehicles and smart thermostats), we have one of the most unique portfolios trading energy on the market.

🚀🚀Job Mission

As our Head of CRM, you will be at the heart of our customer experience. You will lead the journey of developing and executing innovative CRM strategies that engage, inspire, and make energy efficiency a seamless part of our customers' lives making them feel smart. You'll harness the power of data to create personalized journeys across various channels, all while driving growth and enhancing the customer experience.

What You’ll Do

• Lead Our Global CRM Strategy: Develop and implement a global CRM strategy focused on customer acquisition, engagement, and retention. Think big, act strategically, and drive real results.
• Data-Driven Personalization: Leverage data analytics and customer segmentation to craft tailored experiences that drive customer loyalty and revenue growth.
• Own Campaign Management: Build and manage campaigns across channels like email, SMS, push notifications, and in-app messaging, using platforms like Braze for a seamless, personalized touch.
• Technical Implementation: Use your technical skills with tools like CDPs, and Reverse ETL to enhance campaign management, personalization, and reporting.
• Cross-Functional Collaboration: Work closely with teams across Tibber to streamline the customer journey and maximize the impact of every touchpoint. You'll also liaise with third-party vendors and partners to bring our CRM initiatives to life.
• Performance Reporting: Create a comprehensive reporting framework, delivering insights that shape our strategies and fuel our growth.
• Resource Management: Oversee CRM budgets and forecasts, ensuring resources are allocated efficiently to achieve our objectives.

⚡⚡️Ideal Profile

What You’ll Bring

• Experience: Proven success in a global CRM role, driving customer engagement and loyalty through data-driven strategies.
• Technical Savvy: Strong analytical skills with proficiency in SQL, Liquid, JavaScript, HTML/CSS. Experience with Braze is a must; familiarity with tools like Rudderstack, Databricks, or Stripo is a bonus.
• Strategic Mindset: Expertise in marketing automation, lifecycle marketing, digital marketing, and data analysis. You're not just about running campaigns; you're about shaping strategy.
• Project Management: Exceptional project management skills, with the ability to lead cross-functional teams and take initiatives from concept to execution.
• Collaboration: Strong communication and collaboration skills to work effectively with both internal teams and external partners.
• Budgeting: Experience in managing CRM budgets and resource allocation.

(Bonus Points If You Have)

• Industry Knowledge: Experience in the energy sector or a tech and sustainability-focused environment.
• Certifications: CRM, data analysis, or related certifications.
• CDP & Reverse ETL Experience: Hands-on experience working with Customer Data Platforms and Reverse ETL processes.

💆🏻‍♀️💆🏽‍♂️The Tibber Mindset

Being on a mission to change an industry as we do fundamentally also means being prepared for the unexpected. Tibber is a startup in the word's true sense, which means we are on a journey of constant change. We do what others say can’t be done, try and fail together but never lose sight of our users.

We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do.

We're very proud of being a mission-driven startup with thousands and thousands of new users every month. Starting out with two passionate founders in 2016, we're now 300+ people working for Tibber in our offices in Stockholm, Førde, Berlin, Amsterdam, Oslo, and Helsinki, and with that number growing each week, we’re still just getting started. Throughout 2024, we will continue to grow within our markets, and we are thrilled to be backed by investors like Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.

At Tibber, we are committed to hiring, developing, and retaining exceptional people regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, neurodiversity, or gender identity. We strongly encourage people from underrepresented groups to apply.