Product Marketing Manager

Job Description

Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale.

We are a remote-first collaborative team of sustainable energy enthusiasts who love what we do. We’ve been named one of "The Best Mid-Sized Remote Companies To Work for in 2024" by BuiltIn.com and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar.

About the team

The Product Marketing team at Aurora Solar crafts powerful positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. We are the voice of the customer internally and the voice of the product externally. From product strategy to launch, our primary focus is to ensure that our solutions are positioned optimally in the market.

About the Role

As our next Product Marketing Manager you will own our solutions for residential solar sales. You will develop a deep knowledge of our buyers and market to educate the best strategies and tactics to deliver the most value to customers. You will help guide GTM activities for new features, define and deepen the product narrative, and deliver compelling content to promote internal and external activations. This is a highly impactful and collaborative role that sits at the intersection of Marketing, Product, Sales, and Customer Success teams.

Your Impact

• Become a subject matter expert on Aurora’s sales solution, informing go-to-market strategy, roadmap, and campaigns to drive growth
• Research market trends, customer needs, and competitive landscape to ensure our sales solution remains differentiated and relevant
• Create positioning and messaging with compelling narratives that align with our customer needs in each stage of the buyer journey
• Build and amplify compelling content for key enablement assets such as customer-facing presentations, buyer’s guides, battle cards, product collateral, solution guides, return on investment models, customer testimonials, etc
• Manage product launch campaigns by formulating and implementing the go-to-market strategy for new product segments and features, collaborating with cross-functional teams (sales, marketing, customer enablement) to establish messaging, positioning, pricing, demos, and packaging
• Analyze the success of marketing campaigns, launches, and messaging by analyzing important data, capturing feedback, and making data-driven recommendations for improvement
• Partner with Marketing to drive pipeline through marketing campaigns, thought influence, content marketing, webinars, events, and more

What You Bring

• Skilled in running product launches with multiple buyer personas
• Experience working in B2B software go-to-market (sales, marketing, sales enablement, or customer success)
• Strategic framework problem solver who can use quantitative and qualitative data to encourage new ideas and initiatives to drive business growth
• Highly interactive and enjoys building relationships with cross-functional teams and customers
• Great orator, storyteller, and writer who can turn industry and product complexity into clear and engaging positioning and narrative
• Resourceful and adaptable in a fast-paced environment
• Highly organized and self-directed
• BA/BS degree or equivalent working experience
• 5+ years in product marketing, marketing, product, or other related field

Nice to Haves

• Working on launches involving product integrations and partner campaigns involving third parties
• Experience with Salesforce, Looker, and/or Pendo
• (Bonus) Has a history of driving marketing campaigns with external partners
• Familiarity with the solar or renewable energy industries

What We Offer

• 🏖️Flexible PTO - Take the time when you need it
• 🍼Parental Leave - 16 weeks with 100% base salary + gradual return to work
• 💰WFH Stipend - An initial $500 (Non-engineers) or $750 (Engineering roles)
• 🏢 Coworking Stipend - $300 / month if you prefer to be at a coworking facility near you
• ☀️Energize Fridays - Company-wide days to log off and recharge
• 📶Connectivity Stipend - Up to $75 / month towards internet or phone
• 🩺Medical, Dental, and Vision - Premiums are 100% covered for Aurorans and 90% for dependents
• Please take a look at our 2024 U.S. Benefits Booklet for a deeper dive into our offerings

Where Aurorans are:

Aurora currently has teams within the US, Canada, Mexico, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar!

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!

Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.