Campaign Specialist

Job Description

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in.

About the role

At AGL, we are committed to delivering innovative and customer-centric marketing strategies that drive engagement, enhance brand presence, and optimise value. As a leader in Australia's energy sector, we are looking for a Campaign Specialist to join our Brand & Marketing business unit within Customer Markets.

As a Campaign Specialist, you will play a key role in designing, executing, and optimising multi-channel campaigns targeted at existing AGL customers. You will work closely with cross-functional teams to deliver compelling, data-driven campaigns that drive growth, retention, and customer value optimisation.

What you will be doing

• Develop and deliver targeted below-the-line (BTL) campaigns aligned with AGL’s Customer Engagement strategy, focusing on cross-selling Telco (NBN & Mobile) and Energy products.
• Define campaign strategy, including audience segmentation, creative asset requirements, and performance KPIs, while working with creative partners.
• Ensure seamless delivery of campaigns across all relevant channels, collaborating with business delivery leads and channel teams.
• Partner with creative agencies to communicate briefs, manage SLAs, and oversee budgets.
• Regularly analyse campaign outcomes using data-driven insights to refine propositions and channel strategies.
• Effectively communicate campaign objectives, plans, and results with key business and marketing stakeholders.

What we would like to see you bring

• Minimum 5+ years of experience in integrated marketing, with a strong focus on data-driven BTL campaign execution and customer engagement.
• Experience in the Telco, Energy, or broader services industries, with expertise in cross-sell and value optimisation strategies preferred.
• Strong analytical skills with experience in using digital analytics tools to monitor campaigns and user behaviour.
• Ability to work in an agile environment, manage multiple high-profile projects, and adapt to changing business priorities.
• Tertiary qualification in marketing, communications, or business-related field.

At AGL, we offer a wide range of benefits including

• Flexible working options including hybrid work.
• Discounts on energy, telcos and solar plans.
• Participate in Energise - our reward & recognition program.
• Access 20 weeks of paid parental leave for the primary carer.
• Access to an additional week of recharge leave per year.
• Play an active role in our diversity & inclusion initiatives.
• Novated leasing and Electric Vehicle subscriptions.
• Access to study assistance, AGL’s share purchase plan and insurance deals.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit: www.agl.com.au/careers

AGL is a Circle Back Initiative employer - we commit to respond to every applicant.

Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary.

The information provided as part of your application to AGL will be managed in accordance with the AGL Privacy Policy.

AGL does not accept agency submissions unless approval has been granted by a member of the Talent Acquisition team. Candidates submitted by an agency without approval will not be considered by AGL.