Cross Sell & Upsell Manager

Job Description

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in.

About the role

Melbourne Based | 6 Month FTC | Hybrid Office

The Cross-sell and Upsell Manager, part of the Portfolio Growth & Retention team in the Customer Value Optimisation (CVO) value stream, focuses on increasing the value of AGL's residential and SME customer base through planning and executing of cross-sell and upsell campaigns for energy & telco products, collaborating with the E&I Energy and Telco teams to create compelling bundles, and ensuring Customer Operations agents are well-trained. Additionally, the manager will work on improving digital customer journeys to increase profitability, coordinating with digital and customer experience teams.

What you’ll be doing

• Create and execute a cross-sell and upsell marketing strategy that aligns with CVO and Customer Market objectives.
• Use customer data models to shape marketing strategies, generate targeted insights, and refine models.
• Plan, scope, and budget campaigns, integrating go-to-market plans, omnichannel strategies, and media spend.
• Define rules for target volumes, segments, and required assets. Establish KPIs for monitoring and evaluation.
• Analyse campaign outcomes and digital analytics to enhance propositions and customer experiences.
• Identify and implement enhancements to the residential and SME customer journey and digital experiences.
• Leverage digital components in campaigns to boost cross-sell and upsell effectiveness.
• Oversee the retention marketing budget, ensuring efficient allocation across campaigns and initiatives.

About you

• Demonstrated experience in marketing, preferable in Cross Sell & Upsell activities in the retail energy and/or telco market.
• Strong understanding of consumer behaviour and market trends in the energy sector.
• Ability to lead and motivate a team of resources to develop and execute high impact marketing campaigns.
• Ability of developing and implementing comprehensive cross-sell and up-sell strategies aligned with broader business goals.
• Proficient in data analysis to measure campaign performance and make data driven decisions.
• Excellent communication and collaboration skills to work effectively with cross functional teams.
• Proven track record of driving revenue growth through effective cross-selling and up-selling strategies.
• Demonstrated ability to leverage digital tools and platforms to enhance customer experience and drive sales.

At AGL, we offer a wide range of benefits including

• Flexible working options including hybrid work.
• Discounts on energy, telcos and solar plans.
• Participate in Energise - our reward & recognition program.
• Access 20 weeks of paid parental leave for the primary carer.
• Access to an additional week of recharge leave per year.
• Play an active role in our diversity & inclusion initiatives.
• Novated leasing and Electric Vehicle subscriptions.
• Access to study assistance, AGL’s share purchase plan and insurance deals.

Benefits may change over time and vary based on role type and location.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit: www.agl.com.au/careers

AGL is a Circle Back Initiative employer - we commit to respond to every applicant.

Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary.

The information provided as part of your application to AGL will be managed in accordance with the AGL Privacy Policy.

AGL does not accept agency submissions unless approval has been granted by a member of the Talent Acquisition team. Candidates submitted by an agency without approval will not be considered by AGL.