Regional Business Manager (m/w/d)

Job Description

The Regional Business Manager at Sun King is a senior professional for the massive EasyBuy channel who will lead sales and distribution operations in the assigned region. This is a leadership position that takes full operational responsibility for all market-side functions of the direct sales business.

What you would be expected to do

Hire, retain, and motivate the entire regional team for exceptional performance. The Regional Business Manager’s team typically consists of Area Business Managers, Sun King Executives, Regional Mentors, Customer Experience Executives, and Energy Officers (there may be some variations based on the region). RBMs are expected to build high-performing teams in their regions that are disciplined, process-oriented, and dedicated to delivering the best customer experience.

Train: Provide training to the ABMs and Energy Officers on various aspects of the business, including sales, collections, product knowledge, technical skills, inventory, and logistics. Ensure they receive full guidance and are managed in the most professional manner, demonstrating the highest levels of integrity, ethics, and professionalism while engaging with Sun King customers.

Provide role clarity to ABMs, Regional Mentors, Sun King Store Executives, Customer Experience Associates, and Area Retail Coordinators: Ensure the regional team has clear direction regarding their daily tasks, sales and collection plans, routes, and targets. This includes making sure the sales team has a predefined sales route/area, is equipped to demonstrate and sell Sun King products, is well-prepared to address and resolve basic customer queries on the spot, and has access to the Regional Business Manager for any questions or concerns.

Field visits: Have a weekly touchpoint with every ABM and the top 10 Energy Officers in each area—through in-person meetings, joint sales, or calls. Address and resolve any issues faced by the Energy Officers and report them to the Regional Business Manager weekly. Ensure that the first 10 sales of each ABM are completed alongside the Regional Business Manager and some Energy Officers to ensure clarity on the core sales and collection process.

Conduct joint fieldwork with ABMs: Work alongside a group of Energy Officers to provide hands-on sales and collection training on a weekly basis while enhancing engagement. Activities include night activations, market activations, and community outreach, such as engaging with SACCOs, self-help groups, retail centers, and markets to facilitate group sales.

Achieve sales and collection targets: Meet or exceed sales and collection targets established and confirmed on the 2nd of every month with the sales team. Provide daily and weekly updates on sales, EO recruitment, customer concerns, resolutions, and new area launch preparations, as outlined with the Manager.

Implement structured field sales processes: Review sales and collection progress with ABMs daily and provide necessary training to improve collections in designated areas. This includes customer and area profiling, ensuring timely collection follow-ups, addressing customer concerns to facilitate payments, and as a last resort, repossessing systems in case of default.

Stay externally informed: Monitor market trends in the region and take proactive steps to strengthen and expand Sun King’s presence. Keep the team informed of external factors that could impact business operations and implement strategies to maintain Sun King’s strong brand position in solar products.

Resolve customer concerns: Ensure excellent service for customers regarding product delivery, payment training, installation, and after-sales support. Work with Energy Officers to establish clear expectations and processes to resolve all customer issues within 24 hours.

Manage marketing and operational expenses effectively: Provide necessary marketing resources and essential equipment (such as smartphones) across all areas. Ensure optimal returns on investment for marketing, supply chain, store maintenance, and technology distribution.

Conduct regular review meetings: Ensure ABMs conduct periodic meetings and reviews with all Energy Officers under their supervision. Conduct unannounced visits to field meetings and operational areas to verify that sales processes and standards are upheld at the highest level. Recognize outstanding performance and maintain engagement across the regional team.

Expand retail presence: Work with Area Retail Coordinators to grow the retail network within designated areas. Ensure all retail-related activities are executed per company processes, fostering a strong base of high-performing retailers within the region.

You might be a strong candidate if you

• Have a degree in a Business-related field OR equivalent and at least 4 years of hands-on experience in the region, preferably in Renewable energy space, telecommunications, or FMCG
• Guidance & People Management: Strong capability in guiding and managing teams to achieve high performance while fostering a supportive and motivated work environment.
• Performance Management & Team Development: Skilled in setting clear performance expectations, tracking progress, and implementing development plans to enhance team effectiveness.
• Talent Acquisition & Retention: Expertise in hiring, retaining, motivating, coaching, and mentoring teams to drive long-term business success.
• Sales Acumen & Sales Management: Proven ability to meet and exceed sales targets with a strategic approach to revenue growth and team management.
• Debt Recovery & Credit Risk Management: Strong understanding of debt collection strategies, credit risk assessment, and repossession processes to maintain financial health.
• Market Expansion & Business Growth Strategies: Ability to assess market trends and execute strategies to expand market reach and drive sustainable business growth.
• Entrepreneurial Mindset & Problem-Solving: A proactive, solution-oriented professional who can work with autonomy, apply innovative thinking, and adapt to dynamic business environments.
• Process-Oriented Approach: Strong focus on structured operations to ensure efficiency, compliance, and effective regional management.
• Communication & Teamwork: Excellent relationship-building and team coordination skills to influence stakeholders and effectively manage large teams.
• Social Awareness & Adaptability: Ability to navigate complex team dynamics, manage diverse perspectives, and maintain composure under pressure.
• Creativity & Innovation: Capable of thinking beyond conventional methods to solve complexities, improve processes, and drive business growth.
• Time Management & Flexibility: Strong ability to prioritize tasks, manage deadlines, and adapt to evolving business needs.
• Logical Thinking & Attention to Detail: Strong capacity to assess situations, make well-reasoned choices, and ensure meticulous execution of tasks.
• Resilience & Ability to Handle Pressure: Able to perform effectively in high-pressure situations, maintaining focus on objectives while managing multiple demands.
• Agility & Quick Decision-Making: Capable of responding swiftly to market and operational changes with informed practical solutions.
• Diligence & Accountability: Committed to thorough execution of tasks, ensuring high standards of work and accountability for outcomes.
• Knowledge of Sales Planning: Skilled in developing and executing strategic sales plans to drive regional sales performance.
• Computer Skills: Proficiency in using digital tools, sales management software, and reporting platforms for efficient business operations.
• Training & Development: Experience in coaching, mentoring, and upskilling teams to improve overall performance and effectiveness.
• Customer Relationship Management (CRM): Strong ability to build and maintain lasting customer relationships, ensuring satisfaction and loyalty.
• Business Development: Expertise in identifying growth opportunities, building partnerships, and expanding market reach.
• Sales Agent Recruitment & Onboarding: Proven ability to attract, assess, and integrate new sales agents into the team, ensuring seamless transitions.
• Sales Analysis & Forecasting: Ability to track sales performance, analyze trends, and forecast future business opportunities to inform strategic decisions.

What Sun King offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.