
Digital Marketing Specialist – Search & AI
All Energy Solar, Inc.
公司概况
All Energy Solar, Inc.
美国明尼苏达州圣保罗
2013年
商业模式
可再生能源
All Energy Solar专注于太阳能系统的设计、安装和维护。他们为住宅和商业客户提供全面的太阳能解决方案,帮助客户实现能源独立和降低电费。
公司的收入主要来自太阳能系统的销售和安装服务。此外,他们还提供维护和监控服务,以确保系统的高效运行。
地点与地理
All Energy Solar在美国多个州提供服务,主要集中在明尼苏达州和威斯康星州。他们致力于推动可再生能源的使用,帮助更多家庭和企业转向太阳能。
公司文化
All Energy Solar的使命是通过提供可负担的太阳能解决方案来推动可再生能源的普及。他们重视可持续性、创新和客户满意度,致力于为客户提供最佳的服务体验。
公司倡导开放和协作的工作环境,鼓励员工提出创意和建议。他们相信团队合作是实现公司目标的关键。
All Energy Solar提供多种员工培训和发展机会,帮助员工提升技能和职业发展。他们重视员工的成长,并为其提供支持和资源。
活动与项目
公司目前正在进行多个太阳能项目,包括住宅和商业建筑的太阳能安装。他们致力于扩大在明尼苏达州和周边地区的市场份额。
All Energy Solar不断探索新的技术和解决方案,以提高太阳能系统的效率和可负担性。他们关注行业趋势,确保提供最新的产品和服务。
公司在其运营中实施可持续实践,努力减少碳足迹。他们积极参与社区活动,推广可再生能源的使用。
职业机会
All Energy Solar通常招聘太阳能安装技术人员、销售代表和项目经理等职位。他们寻找热爱可再生能源并希望在快速发展的行业中工作的候选人。
公司为员工提供竞争力的薪资和福利,包括健康保险、退休计划和职业发展机会。他们重视员工的工作与生活平衡,提供灵活的工作安排。
联系信息
最后更新于 2025-03-27 | 报告问题
Job Description
All Energy Solar is seeking a Digital Marketing Specialist – Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, create compelling content, ensure accurate targeting, and track performance to optimize results. If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!
Responsibilities & Essential Functions
Campaign Strategy & Execution
- Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
- Conduct comprehensive keyword research, audience targeting, and A/B testing to continuously optimize campaign performance.
- Monitor evolving search trends and platform algorithm changes—including the impact of AI in search engines (e.g., Google AI Overviews)—and adjust strategy to maintain strong search visibility.
- Enhance All Energy Solar’s visibility and brand reputation within AI-powered platforms such as ChatGPT, Gemini, and Grok.
Analysis & Reporting
- Track and report key performance indicators (KPIs) including impressions, click-through rates, conversions, and ROI.
- Maintain performance dashboards and present data-driven insights to stakeholders across the company.
- Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
- Leverage automation and AI tools for data analysis, bid management, and campaign forecasting.
Collaboration & Innovation
- Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
- Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
- Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.
Other Duties
- Other duties and tasks as assigned by management.
Skills/Qualifications
Experience
- 3+ years of proven experience in digital marketing, SEM, and SEO or a related field.
- Experience in the solar industry or a related sector (energy, home services, construction) (preferred).
Technical Proficiency
- Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
- Proficient in SEO/SEM strategy, platforms, and best practices.
- Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
- Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
- Experience with AI-enhanced SEM tools (preferred).
- Successful experience with CRM software and sales analytics tools (preferred).
Core Skills
- Strong understanding of SEO/SEM strategy, platforms, and best practices.
- Excellent organizational skills and attention to detail.
- Ability to work under pressure and meet deadlines.
- Strong interpersonal and communication skills for cross-functional and internal collaboration.
- Able to work under pressure, prioritize projects, and meet deadlines.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer (frequent).
- Must be able to lift up to 15 pounds at times (infrequent).
- Ability to type at least 50 words per minute (frequent).
Compensation
- This is a full-time exempt salaried position with an expected base annual salary range $55,000 – $65,000 (Depending on Qualifications & Experience).
- Hybrid: This position is eligible to work a combination of in-office work at AES headquarters (St. Paul, MN) and remote/work from home eligibility: (Note: this is subject to change by management based on company and business needs, may or may not be eligible until 90+ days of employment/training period completion, will be determined and agreed on by management and employee, and contingent upon employees being in good standing).*
- Schedule: Monday – Friday, 8:00 AM – 5:00 PM (company core hours). This position and the working schedule offers flexibility and may require additional hours outside of normal working hours including but not limited to mornings, evenings, and weekends.
- PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
- 6 paid holidays + 1 floating holiday.
- Dental + vision insurance (free for individual).
- Health insurance (free individual option).
- 401K with company match (eligible after 90 days, age 21+).
- Discretionary Profit Sharing Bonus based on company performance.
- Free employee assistance plan.
- Company-provided training and Continuing Education.
- Much more!
Equal Employment Opportunity Statement
All Energy Solar is an equal employment opportunity (EEO) to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location that we facilitate. All Energy Solar is a proud promoter of employment opportunities to our Military and Veterans.
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关于这个角色
2025年9月20日
全职
公司
2025年9月24日
混合
USD 55k–65k yearly
- 圣保罗,美国
3+ years of experience in digital marketing, SEM, and SEO
UTC-05:00
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