Marketing Manager

Job Description

As the Marketing Manager at Silfab Solar, you will be a key contributor to the strategic development and execution of the company's marketing initiatives. You will play a vital role in enhancing the brand presence, both on a national basis and within the local community, promoting our sustainable energy solutions, and effectively communicating our mission to diverse stakeholders. This position requires an energetic, creative and strategic thinker with a passion for building impactful and successful marketing initiatives.

Essential Duties and Responsibilities

• Collaborate with the marketing team members to develop and manage various marketing strategies that strengthen Silfab's brand visibility in both national and local market for both external and internal stakeholders.
• Develop and manage event strategy and co-ordination of key industry trade shows.
• Build and manage community partnerships, representing Silfab Solar to foster local connections and support within the solar industry.
• Collaborate with cross-functional teams to develop and manage external and internal company materials for both external partners and internal departments.
• Contribute to content strategy development for all media platforms, (newsletters, digital, blogs) ensuring content is current, engaging, and aligned with brand messaging.
• Build and maintain relationships with customers, vendors, and media outlets, developing strategic partnerships to strengthen the partnerships and build Silfab Solar's value proposition.
• Organize and lead facility tours and events for clients, stakeholders, and community members, both at our site and at industry events.
• Assist in the development and execution of the annual marketing and communications plan.

Qualifications

Skills

• Excellent written and verbal communication skills; strong editing and storytelling abilities.
• Confident public speaking and presentation skills with executive presence.
• Energetic, articulate, and professional demeanor.
• Creative and strategic thinker with strong problem-solving abilities.
• Strong relationship-building skills with internal and external stakeholders.
• General knowledge of digital marketing platforms and tools (graphic design experience is a plus, not required).
• Highly organized, self-motivated, and proactive with the ability to manage multiple projects.

Traits

• Self-motivated and proactive, with a long-term career outlook.
• Skilled at building relationships and representing the company in public settings.
• Collaborative team player who thrives in a fast-paced, dynamic environment.

Education and/or Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 7+ years of progressive experience in marketing, communications, or brand management.
• Experience in national-level marketing campaigns; familiarity with solar or manufacturing industries is a plus.
• Proven track record of representing a company publicly through presentations, tradeshows, and events.

Additional Information

Compensation and Benefits

• $90,000.00 - $120,000.00/yearly
• Competitive Market Wages
• Paid Time Off (vacation, sick, and holiday)
• 401(k) Retirement Plan
• Employee Assistance Program
• Medical/Dental/Vision Insurance Plans
• Health Savings Account option
• Supplemental/Voluntary Insurance Plans
• Employee Assistance Program
• Tuition Reimbursement Program
• Employee Recognition Programs
• Employee PV Panel Purchase Program