Field Marketer

Dandelion Energy is transforming how homes are heated and cooled-starting from (below) the ground up. As the nation's leading residential geothermal company, we design, install, and maintain all-in-one heating and cooling systems that are cleaner, quieter, and up to 4x more efficient than traditional HVAC, with a focus on large, scaled deployments to large homebuilders. We're an ambitious (and growing) team on a mission to revolutionize home heating.

Backed by Google Ventures (GV) and other top tech investors, our end-to-end geothermal solution is breaking the status quo of residential heating and cooling technology, and we're scaling rapidly to meet demand. Whether we're serving national homebuilders or individual homeowners, our mission is the same: to make geothermal the default choice for heating and cooling in the U.S.

About the job

Dandelion Energy is seeking a driven, strategic Field Marketer to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest homebuilder partners.

This mid-level role blends strategy + execution: relationship building, sales enablement, partner training, localized marketing strategy, and hands-on event + collateral execution. You will work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are successfully marketed and sold to homebuyers.

You'll bring curiosity, polish, and energy while operating as the connective tissue between our builders, their sales agents, and Dandelion's Sales, Marketing, and Product teams. This role is full-time, with extensive travel (50%+) across the Eastern U.S. with Maryland as the primary home base and initial area of focus.

Responsibilities

Builder Relationship Management & Sales Enablement

• Build deep, trusted relationships with homebuilder sales teams.
• Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
• Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.

Strategy & Collateral Development

• Own the Eastern U.S. field marketing strategy for the new-construction vertical.
• Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations.

Influencer & Partner Education

• Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
• Host events, webinars, and info sessions tailored to these audiences.

Market Feedback & Intelligence

• Serve as the "voice of the homebuyer," gathering on-the-ground insights into motivations, hesitations, and purchase dynamics.
• Provide actionable qualitative + quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.

Location & Travel

This role is ideally based in Maryland and requires frequent travel (50%+) across the Northeast, with a heavy initial presence in Maryland and surrounding Mid-Atlantic markets.

You will thrive in this role if you

• Love blending strategy with hands-on execution.
• Are energized by being customer-facing and building relationships.
• Are a strong presenter who can educate, persuade, and inspire builder sales teams + influencers.
• Think like a marketer but collaborate like a sales partner.
• Have high ownership, impeccable follow-through, and bias for action.
• Are passionate about sustainability and electrification in homebuilding.

Must-haves

• Ability to be based in or near Maryland and travel extensively throughout the Northeast
• 3-5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
• Experience building measurable marketing programs that drive sales outcomes.
• Exceptional presentation + public speaking skills.
• Proven relationship-building ability with external partners (B2B2C a bonus).
• Strong written and verbal communication skills.
• Ability to travel extensively.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Bonus points for

• Experience in energy, home construction, real estate, or high-value B2C tech.
• Experience driving demand for a new or niche category.
• Field marketing in a builder or developer ecosystem.
• Passion for clean energy or sustainability.

You'll love working at Dandelion because

Since spinning out of Google X in 2017, Dandelion Energy has been transforming home heating and cooling through cutting-edge geothermal technology. We design and install the most efficient residential heat pump in the U.S., serving both individual homeowners and some of the nation's largest homebuilders.

Our team has elevated the profile of geothermal heat pumps nationally, delivered thousands of high-quality installations across the country, and successfully championed electrification-friendly policy at local and federal levels.

We're a multidisciplinary, mission-driven team of experts-spanning hardware engineering, HVAC, drilling, solar finance, behavioral economics, and startup operations-united by a shared mission: to make clean, affordable heating and cooling the default for every home. The work is complex, meaningful, and built to scale.

We foster a collaborative, fast-paced, and inclusive work culture where cross-functional teamwork, curiosity, and continuous learning are core to how we operate. Our nationwide team is united by a shared passion for sustainability and a commitment to scaling clean, affordable energy solutions that make a real difference.

We're driving a wholesale shift in how homes are heated and cooled-join us.

Benefits & Perks

• Medical (including mental health), dental, vision, and pet insurance
• 401(k) plan
• Commuter benefits
• Generous paid sick leave, vacation, and parental leave
• Learning & development support, including on-the-job training and virtual courses