VP Marketing (m/w/d)

Job Description

At Haven, we're on a mission to modernize the electric grid through the deployment and aggregation of solar and battery storage. Through strategic partnerships with utilities, non-profits, EPCs, and government agencies, we deploy distributed energy resources at residential and small C&I sites to build virtual power plants (VPPs) at scale. We believe that widespread, decentralized solar and storage is essential to a more resilient and sustainable energy future - come join us.

Summary of Role

The VP of Marketing will be the most senior marketing role at Haven Energy and will be responsible for setting the company's marketing and brand strategies, owning budgets and driving execution across all channels and programs. This role blends strategic leadership, performance marketing rigor, and partner-driven campaign execution.

You will own how Haven goes to market-balancing awareness and direct-response marketing, building integrated multi-channel campaigns, and solving complex go-to-market challenges where total addressable audiences may be as large as an entire state or as small as a few thousand homes in a tightly defined geography.

This role is ideal for a marketing leader who thrives in constrained, high-impact environments and enjoys working cross-functionally with sales, product, operations, and external partners.

What you'll do

Marketing Strategy & Leadership

• Define and own Haven Energy's overall marketing and brand strategy, including brand guidelines, messaging, positioning, creative, channel mix and investment priorities.
• Develop an integrated marketing approach that balances brand awareness and demand generation, evolving beyond single-channel execution.
• Establish clear goals, KPIs, and measurement frameworks across all marketing initiatives and own consistent and pro-active reporting against such frameworks
• Serve as the internal marketing leader and thought partner to the executive team.

Channel Ownership & Growth

• Own performance and strategy across existing core channels (Google, Meta, Direct Mail, Referral), while expanding into new channels, including affiliates, field marketing and OOH.
• Own external communications, PR strategy and execution.
• Optimize campaigns for efficiency, learnings, and scalability in low-volume, high-precision environments.
• Oversee creative strategy, messaging, and testing across channels.

Utility & Partner Marketing

• Lead marketing collaboration with utility partners, working closely with their marketing teams to:
  • Build program branding and positioning
  • Design and launch joint marketing campaigns
  • Align messaging with utility goals and customer expectations
• Manage campaigns where utilities either:
  • Share customer contact data, or
  • Distribute marketing communications directly with Haven's input
• Navigate partner constraints, approvals, and timelines while maintaining campaign effectiveness.
• Represent Haven as a trusted, capable marketing partner to external stakeholders.

Cross-Functional Execution

• Partner closely with Sales, Product, Operations and Program teams to ensure marketing efforts align with sales goals and operational realities.
• Translate program requirements and constraints into effective marketing plans.
• Support sales enablement and field-level sales & marketing efforts as needed.

Team & Agency Management

• Build, mentor, and lead the marketing function.
• Manage external agencies, vendors, and contractors as needed.
• Establish processes that enable fast execution without sacrificing quality or compliance.

Must haves

• 8-12+ years of D2C marketing experience, with prior ownership of company-wide marketing strategy.
• Experience leading integrated, multi-channel marketing efforts that include both awareness and direct response.
• Experience leveraging AI tools to drive outcomes and efficiency
• Proven success operating in highly targeted or geographically constrained markets.
• Strong background in performance marketing, experimentation, and measurement.
• Strategic thinker with the ability to execute hands-on when needed.
• Comfortable operating with ambiguity, constraints, and small audience sizes.
• Strong collaborator who can influence without authority-internally and externally.
• Data-driven decision maker with a practical approach to attribution and ROI.
• Mission-aligned and motivated by building systems that deliver real-world impact.

Nice to haves

• Experience working with strategic partners (e.g., utilities, large enterprises, public sector, or regulated entities) on joint marketing initiatives.
• Experience in residential solar, energy storage, or home electrification.
• Experience marketing to low income and/or immigrant populations
• Experience designing for and running multi-lingual campaigns
• Have built and scaled a business, startup, or new market expansion.
• Hold an MBA or equivalent advanced degree.

Why Join Us?

At Haven Energy, you'll have the opportunity to lead a transformative business to build a more resilient energy infrastructure. You'll work with a passionate team, enjoy a collaborative work environment, and have opportunities to grow and shape the future of DER deployments. Haven offers competitive salaries, equity ownership, performance bonuses and a flexible work environment.

Equal Employment Opportunity

Haven embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.