Performance Marketing Lead (m/w/d)

Job Description

In just five years, Octopus Electroverse has grown to become one of the largest eMobility players in Europe, with over 1.3 million connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more.

But that's just the start: we're busy launching new products, working with more automotive and tech partners, building exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric transition super simple for individual drivers and fleets.

Electroverse is a multifunctional team comprising product, development, commercial, operations, marketing, partnerships and more - all focused on making Octopus the go-to name in EV charging. And we're looking for smart individuals with an interest in the space who can help us make it happen.

About the role

We're looking for a passionate Performance Marketing Lead to join the Electroverse team and help grow our Octopus Electroverse and Octopus Fleet products.

Reporting into the Head of Marketing, you'll lead the execution and optimisation of our paid media budget across all digital channels. We're looking for an outcome-focused strategist who can balance high-level "big picture" planning with "in-the-weeds" campaign optimisation.

Being a part of the Octopus Group, there are a few things you should know...

We don't do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of developers, marketers, designers, product and commercial teams, and we all work together to create a product that transforms the e-mobility space.

For the right person, this is a freeing and revolutionary way of working, but if you need hand-holding, this might not be the job for you. You'll need to be proactive and full of ideas - we're looking for someone who can hit the ground running. Our marketing team is lean for products with such an international and cross-functional outlook, which makes this the perfect place to get stuck in and make an impact.

This is a performance-focused role looking across international B2C & B2B digital campaigns, so your day-to-day will vary. To give you a glimpse into what you'll be working on:

• Lead the end-to-end setup, management, and optimisation of Paid Search campaigns across Google Ads, Apple Search Ads, Meta and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to meet performance goals.
• Manage budget allocation and campaign performance, making data-led decisions on scaling, pausing, or restructuring activity across markets, products, and audiences to maximise efficiency and revenue.
• Ensuring effective bid strategy execution, pacing, and performance delivery.
• Analyse performance data, conduct in-depth keyword research, audience analysis, and competitor reviews to inform media planning and campaign structure.
• Ensure accurate tracking, conversion setup and funnel integrity, partnering with the Data & Web teams.
• Be a guardian (and champion!) of the Octopus Electroverse public presence and tone of voice.
• Along with the Head of Marketing, ensure paid campaigns deliver strategic value, providing snapshot reports tracking performance and growth.
• Work with our Senior Marketing Manager & Marketing Specialist to help boost organic campaigns and ensure wider campaign alignment.
• Stay up-to-date with the latest industry and digital trends (inc. AI-evolution)

About You

• 5+ years of digital growth and optimisation experience in paid media
• Demonstrable experience in Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads
• A love for creating and optimising campaigns - tracking trends, identifying patterns, not afraid to change tactics mid campaign to improve outcomes
• Confidence in managing budgets, pacing performance, and ensuring delivery (inc. strong familiarity with tracking, conversion setup, and maintaining feed health).
• Have an excellent understanding of audience, writing styles, and tone of voice - understanding the needs/wants of your targeted demographic
• Are a people person and enjoy engaging and working with a diverse group of individuals
• Are genuinely passionate about building a green product, in pursuit of Octopus's wider goal of decarbonising our planet
• Don't need detailed knowledge of electric vehicles or e-mobility, but an interest and desire to know more about the industry is essential!
• If you speak German, French or Italian, please let us know!

Why else you'll love it here

• Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

• Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We've also been placed in the top 10 companies for senior leadership

• Visit our UK perks hub - Octopus Employee Benefits

If this sounds like you then we'd love to hear from you.

P.S. Our process usually takes up to 4 weeks, but we'll always do our best to flex around what works for you. Along the way, you'll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [email protected] and we'd love to help!

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Where necessary, we sometimes use AI tools to help with parts of our hiring process, like reviewing applications or assessing responses. We're lucky to receive a huge amount of interest, so these tools help our recruiters manage that volume, not replace them. Ultimately, every hiring decision (for example, whether to progress your application or not) is always made by a real person in our Talent team. If you'd like to know more about how we use your data, you can reach out to us via email at [email protected]. We're happy to help!