Marketing Lead - Brand

Job Description

We're Momentum Energy - a power company owned by Hydro Tasmania, Australia's largest generator of renewable energy. We're on a mission to make energy simpler, and more human for customers. And it starts with our people: as we grow, we're nurturing a culture of belonging, where diverse views and experiences are embraced and everyone is valued and respected. We encourage applications from qualified candidates of all ages, cultural backgrounds, abilities, genders and sexual orientations and are happy to adjust our recruitment processes, even in ways we may not have thought of before. Please reach out to us about any adjustments or support you may require.

About the role

The retail energy market is incredibly competitive. It's hard to get noticed. We need the best Marketer in Melbourne to come on board and help us cut through.

You'll be responsible for all activity to grow our brand awareness including ATL advertising (TV, video, radio, OOH, digital, etc). More than this though, you'll own the future direction of our brand. Working collaboratively to determine what that is and then how we get there. How are we positioned in market? How do we communicate that through our brand style, tone of voice, etc?

You'll grow consideration for our brand. Giving our brand meaning, and a compelling position in market. You'll take ownership of all advertising activity related to our innovative energy solutions products with loads of opportunity to promote these through content and social activity in particular. This is a 12 month Fixed Term Contract.

What you'll do

• You'll boost Momentum's brand awareness by developing and executing campaigns and partnerships. End-to-end you'll take ownership of this process from briefing, refining creative concepts and creative development, media bookings, dispatch and ultimately reporting on the results and learning.
• With the aim of growing consideration for Momentum, you'll plan and manage all content and social activity for Momentum. You'll track results and use these to optimise future activity. You'll not only educate consumers about our brand, but you'll make them feel something about us. Ultimately, getting us on their shopping list.
• You'll lead our product-based marketing for our "energy solutions" products. You'll plan, execute and deliver all energy solutions marketing activity to drive increase prospects and sales for both our residential and business segments.
• Momentum has several valuable sponsorships and content partnerships which you'll lead. Aiming to ensure these are supporting brand awareness and consideration activity. You'll have a keen eye open for future opportunities and be able to assess the effectiveness of existing partnerships.
• You're a people person who can both build productive relationships internally and externally. You manage expectations and are able to also hold others to account to ensure delivery of work.
• The energy industry is highly regulated and thus all marketing activity is reviewed by both Legal and Compliance teams. You'll be a collaborative team player through this process.
• You will take the lead with PR activity at Momentum. Working with both our PR agency and the PR team at Hydro Tasmania, to generate proactive opportunities & ensure our PR plan rolls-out, as well as coordinating responses to inbound opportunities as they arise.

What you'll bring

• You'll have significant experience working in marketing. Experience in similar service-based industries is desirable but not essential.
• A passion for brand marketing with the know-how to make a brand stand-out and get noticed.
• Ability to work collaboratively as part of a small, high-performing team.
• A finger on the pulse when it comes to content and social marketing.
• Demonstrated ability to run campaigns from end-to-end. You understand the problem or opportunity, can brief creative and media, make decisions, book and place advertising and report on the impact.
• Strong understanding of media buying.
• Ability to work closely with creatives. You're able to right a bang-on brief and then provide constructive feedback to ensure campaigns hit the mark and are always on brand.
• Excellent interpersonal skills, a team player who can build strong positive relationships with those they work with, internally and externally.
• You have outstanding communication, presentation and leadership skills.
• Ability to manage budgets and procurement processes.
• You know how to work collaboratively and productively with Legal and Compliance teams who'll become your new work besties

Further information can be found on the attached Position Description: 202504 - Marketing Lead - Brand - PD.pdf

What's in it for you?

You'll work in an incredibly fun and rewarding business that genuinely values its people and customers.

We are super proud of where we work, our workplace and work culture. We pride ourselves on balancing work and home life and offer a truly flexible work environment, a competitive remuneration package, and the opportunity to play a role in Australia's renewable energy transformation.

Interested but not sure if you tick enough boxes? At Momentum, we believe in the power of unique backgrounds and skillsets. And really, box-ticking is overrated. So even if you feel you don't meet all the requirements listed, we strongly encourage you to apply.

For any recruitment enquiries or for any accessibility or workplace adjustment enquires including alternative ways to apply please contact us at [email protected] or +61 402 681 632.