Partner Marketing Manager (m/w/d)

Job Description

We're looking for a Partner Marketing Manager to own and scale our partner marketing function.

At Octopus Electric Vehicles, partnerships mean building long-term, strategic relationships that drive mutual value. We work with a diverse range of organisations, from Employee Benefits to Financial Services, that introduce or refer their clients to our EV solution and help build our brand equity across the UK.

You'll sit at the intersection of Marketing and Partnerships, leading the strategy and execution of campaigns that drive:

• Partner engagement
• New partner acquisition
• Partner engagement
• Referral growth

You'll be responsible for partner marketing end-to-end, including how we allocate, spend, and optimise budget to drive measurable results.

What you'll do

Own partner acquisition marketing

• Plan and execute outbound B2B marketing campaigns to win new partners
• Develop messaging, content, and assets that support the Partnerships team in closing deals
• Identify high-value partner segments and build targeted acquisition campaigns through channels like outbound email and LinkedIn.

Lead partner enablement

• Design and own partner enablement programmes that drive referrals
• Build structured email nurture journeys, supporting them through onboarding ??? activation ??? growth
• Deliver enablement through webinars, email (including automations), training, events, and co-marketing
• Work closely with the Partnerships Lead to align on priorities and targets

Own budget & campaign execution

• Manage and deploy the partner marketing budget across campaigns and channels
• Prioritise spend based on expected impact and performance
• Test new approaches and reallocate budget to maximise ROI

Run campaigns end-to-end

• Own campaign strategy, execution, and performance reporting
• Launch campaigns that generate partner-sourced pipeline and referrals
• Use AI to create scalable content and templates to support repeatable execution
• Identify and lead co-marketing opportunities with key partners
• Own partner marketing planning and bring structure to how we operate

Use data to drive growth

• Analyse partner and campaign performance to identify drop-offs and opportunities
• Track results and continuously optimise campaigns
• Take a test-and-learn approach to improving engagement and referral output
• Share clear updates, insights, and recommendations with stakeholders

What you'll need

• You have great experience in a partner marketing or channel role
• You've owned budgets and are confident allocating spend to drive measurable outcomes
• You've owned and scaled marketing strategies, not just supported them
• You're commercially minded, with a focus on driving pipeline, referrals, or revenue
• You're confident running multi-channel campaigns (email, events, webinars, content)
• You're data-driven and comfortable using performance insights to shape strategy
• You're highly organised, proactive, and comfortable operating with autonomy
• You collaborate well with partnerships or sales teams and can influence stakeholders
• You bring a strong growth mindset - you test, learn, and iterate quickly

Why else you'll love it here

• ???? Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
• ???? Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! ???? Visit our perks hub - Octopus Employee Benefits
• ???? Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We've also been placed in the top 10 companies for senior leadership

Things to note

• ???? *just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies
• ???? We use AI to help us assess applications fairly and objectively. We're totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we're really interested in hearing your unique perspective and real-world stories. That's the stuff we can't get from a bot or a prompt!

The electric revolution has arrived - and from 2035 you'll no longer be able to buy a new petrol or diesel car in the UK.

We're building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK's most exciting start-ups - making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We're an Octopus Energy company-an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Where necessary, we sometimes use AI tools to help with parts of our hiring process, like reviewing applications or assessing responses. We're lucky to receive a huge amount of interest, so these tools help our recruiters manage that volume, not replace them. Ultimately, every hiring decision (for example, whether to progress your application or not) is always made by a real person in our Talent team. If you'd like to know more about how we use your data, you can reach out to us via email at [email protected]. We're happy to help!