Senior Digital Visual Designer (m/w/d)

At Sunrun, we're on a mission to change the way the world interacts with energy, and we're building a company and brand that puts power at the center of life. To do it, we're designing a dynamic culture where employee development, well-being, and safety come first. It's why we've become the #1 home solar and battery company in America. We're unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle - from sale through installation and beyond - so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

We're on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.

At Sunrun, we are on a mission to create a planet run by the sun. We are seeking a Visual / UI Designer-a creative unicorn who moves fluently between the worlds of high-impact marketing design and systematic, product-level UI work. This is not two jobs stitched together; it is one role for the designer who has always done both and never wanted to choose.

You thrive at the intersection of brand storytelling, conversion-focused performance design, and scalable design systems. You obsess over the details-the weight of a typeface, the hierarchy of a landing page, the micro-interaction in a checkout flow-because you understand that every touchpoint shapes a customer's trust in clean energy. From inbox to final checkout, from paid social to mobile UI, you make the Sunrun experience cohesive, beautiful, and impossible to ignore.

Essential Duties and Responsibilities

Visual Design & Brand Identity

• Multi-Channel Design: Produce a wide range of digital assets-social media graphics (static and motion), display banners, email templates, web landing pages, and in-product UI screens-that feel unmistakably Sunrun.
• Brand Guardianship: Serve as a steward of the Sunrun visual identity, ensuring all output aligns with brand guidelines while actively pushing the creative standard higher.
• Visual Storytelling: Translate complex solar technology and financial concepts into elegant, digestible infographics, visual narratives, and UI content patterns that reduce friction and build confidence.
• High-Fidelity Craft: Deliver pixel-perfect mockups, prototypes, and production-ready assets across desktop, tablet, and mobile breakpoints.

UI Design & Design Systems

• Interface Design: Design intuitive, aesthetically refined interfaces for web and mobile products-crafting layouts, color schemes, typography hierarchies, icon sets, and interactive elements that put users first.
• Design System Ownership: Help develop, maintain, and evolve Sunrun's design system, style guides, and UI pattern libraries, ensuring consistency and enabling design-to-development velocity.
• Developer Partnership: Collaborate closely with front-end engineers, speaking the language of HTML/CSS constraints to bridge the gap between design intent and technical implementation.

Performance & Conversion Optimization

• Direct Response Design: Partner with the Performance Marketing team to design high-impact ad creative that drives measurable action across Meta, Google, Salesforce Marketing Cloud, and emerging platforms.
• A/B Testing Support: Develop multiple creative iterations to identify visual and UX drivers that improve click-through, conversion, and retention rates.
• Conversion-Optimized UX: Ensure every customer-facing touchpoint-from first ad impression to final checkout-is cohesive, accessible, and conversion-optimized.

Collaboration & Innovation

• Cross-Functional Leadership: Collaborate with Copywriters, UX Designers, Product Managers, Marketing Leads, and Engineers to take projects from initial brief through final pixel-perfect delivery.
• Design Advocacy: Present and defend design decisions clearly, incorporating stakeholder feedback with professionalism and a point of view.
• AI-Assisted Workflows: Leverage AI design tools (e.g., Adobe Firefly, Midjourney, generative fills) to accelerate image creation, automate repetitive tasks, and explore new creative concepts.
• Trend Leadership: Stay ahead of digital design trends, UI/UX best practices, accessibility standards, and technology shifts to keep Sunrun feeling fresh and best-in-class.

Requirements

• Experience: 2+ years of professional design experience in a digital design role, with a portfolio demonstrating both marketing design excellence and systematic UI/product work. In-house or agency experience welcomed.
• Portfolio: A strong portfolio showcasing mastery of layout, typography, color theory, and user-centered design-with clear examples of both brand/marketing campaigns and UI/product design.
• Software Mastery: Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects). Experience with Salesforce Marketing Cloud is a strong plus.
• Design Systems: Demonstrated experience building and maintaining design systems, component libraries, and style guides in Figma or equivalent tools.
• Motion Graphics: Intermediate to advanced skills in motion design, including animated social content, GIFs, and short-form video editing.
• Front-End Fluency: Familiarity with HTML/CSS constraints-you don't need to write code, but you can speak the language fluently with developers.
• Performance Design: Proven track record designing direct-response assets for paid social and digital advertising, with an understanding of what drives click-through and conversion.
• AI Fluency: Comfort using AI tools to enhance the creative process, accelerate production, and explore generative concepts.
• Project Management: Ability to manage multiple concurrent projects under tight deadlines, prioritizing by business impact.
• Communication: Excellent presentation and collaboration skills; comfortable defending design decisions and incorporating feedback from diverse stakeholders.
• Education: Bachelor's degree in Graphic Design, Interaction Design, or a related field preferred.

Physical Demands

• Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
• Visual & Mental Focus: Must possess high visual acuity and the ability to focus for extended periods on detailed design work, color correction, and pixel-level refinement.
• Communication: Ability to present creative concepts and take constructive feedback from stakeholders in a professional, collaborative manner.

Recruiter:

Jacquie Hoffman ([email protected])

Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

$74,773.20 to $99,697.60

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at [email protected].

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun.