Senior Advisor für Markenstrategie und Kommunikation (m/w/d)

Job Description

Become a Brand Strategy Communications Senior Advisor at Southern California Edison (SCE) and build a better tomorrow. In this job, you'll lead and implement the company's brand strategy and vision, aligned with our business priorities, for both an internal and external audience. You will oversee our brand standards guide and work to ensure alignment across our messaging and digital properties, understanding the impact that AI/GEO has on our reputation today. Lead our brand strategy across our enterprise advertising campaigns and use data to monitor brand impact and alignment. Help shape how our brand impacts the business by cultivating trust with our customers and stakeholders.

As a Brand Strategy Communications Senior Advisor, your work will help power our planet, reduce carbon emissions and create cleaner air for everyone. Are you ready to take on the challenge to help us build the future?

Responsibilities

• Leads strategic execution of communications strategy and measures the effectiveness for the relevant team's focus area.
• Drives communications that inform and educate, and when needed, manage risk and mitigate crises.
• Leads editorial development to establish a continuous and optimized presence across platforms (brainstorming, planning sessions, content pipeline, etc.).
• Translates business goals into communications strategies, tactics and messaging.
• Identifies opportunities to share success stories about big initiatives and company/departmental/team priorities.
• Provides strategic advice and counsel and develops standard work processes.
• Recommends and creates specific communications materials such as blogs, op-eds, fact sheets, site copy and key messages/talking points.
• Serves as a Public Information Officer (PIO) during Incident Management Team activations, playing a vital role in supporting our customers and communities during emergencies.
• A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity.
• Incident Management Team (IMT) Participation: When needed, incumbents in this job are required to serve as members of the Incident Management Team (IMT) to support emergency response and business continuity efforts. This essential function includes on call availability on a rotating basis (approximately every four to six weeks), the ability to work extended hours up to 12 hour shifts during IMT activations, flexibility to work evenings, weekends, and holidays as operationally necessary during emergency events, readiness to report in person to the Irwindale location on short notice, completion and maintenance of required IMT training and qualifications, and the performance of assigned IMT duties that may differ from regular responsibilities. These requirements are considered essential functions of the role.

Minimum Qualifications

• Ten or more years of experience in corporate communications within a corporate and/or agency environment.

Preferred Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism or a related field.
• Experience in brand strategy, corporate communications, or integrated marketing
• Experience in a regulated industry
• Experience building and stewarding a corporate brand and reputation across paid, earned and owned channels.
• Experience using AI to affect brand perception, content creation and reputational risk.
• Experience using Generative Engine Optimization (GEO) and experience integrating AI tools into content workflows while maintaining brand integrity and governance.
• Experience using AP style in written communications.
• Experience managing agency and vendor relationships.
• Experience advising or supporting senior executives around brand strategy.
• Experience leading cross-functional initiatives spanning various departments such as IT, Customer Service and legal.
• Strong project and stakeholder management, with the ability to influence without direct authority.
• Experience with creative and AI technologies ( ie. SEMRush, Adobe Creative Cloud, Canva, Adobe LLM Optimizer)
• Experience with Monday.com or similar project management tools

Additional Information

• This position's work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days. Unless otherwise noted, employees are required to work and reside in the state of California. Further details of this work mode will be discussed at the interview stage. The work mode can be changed based on business needs.
• Visit our Candidate Resource page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and more!
• Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• Relocation does not apply to this position.