Senior Director Product Marketing

Job Description

We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. In this pivotal role, you will drive the development and execution of marketing strategies tailored to builders and installers, supporting our growing national sales team, and ensuring our cutting-edge geothermal solutions reach the right audiences. Your expertise will be crucial in positioning our products as the premier choice for cost effective, energy-efficient heating and cooling systems.

This role is an in-person position based out of our DC headquarters in Courthouse, Arlington. Our fun, lively office is one block from Courthouse metro station (Orange and Silver lines), and only a 10 min drive / 20 min bike ride from downtown DC. Equally accessible from Northern VA, Bethesda, etc.

Key Responsibilities

1. Develop Segment-Specific Marketing Approaches

• Work closely with sales and executive leadership to create marketing strategies tailored to our different customer segments
• Employ a combination of direct sales initiatives, industry events, ad campaigns, and PR efforts to boost customer adoption
• Identify, evaluate, and prioritize participation in regional events that align with our sales objectives

2. Collateral Development

• Craft sales messaging that best communicates Dandelion's value propositions to our various stakeholders
• Prepare and refine engaging pitch decks for our sales team to present our products to prospects and partners
• Develop high-quality website content, including blog posts that highlight industry insights and company updates
• Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications.

3. Manage the Company's Digital Presence

• Oversee the company's website, ensuring it is optimized for search engine visibility (SEO) and search engine marketing (SEM), and manage our social media channels to enhance online presence
• Drive lead generation through targeted ad campaigns designed to attract and convert potential customers
• Continuously monitor and analyze marketing performance metrics to measure the effectiveness of our digital efforts

4. Market Analysis

• Compile a comprehensive list of target customers based on market research and segmentation analysis
• Maintain thorough competitive intelligence to understand the strengths and weaknesses of competitors
• Stay informed about industry trends and best practices

Qualifications

• 8+ years experience in a product marketing role
• Experience working at B2B companies with large, national, enterprise sales teams
• Experience working in a startup environment
• Bachelors degree from a four year university (honors always recognized!)
• Strong analytical skills with the ability to think from first principles and solve new problems

Compensation: 160k-175k

Benefits/Perks:

• Health/Dental/Vision insurance
• 401k plan
• Stock/Equity options
• Paid Sick and Vacation time (PTO)

You'll love working at Dandelion because:

Since spinning out of Google X in 2017, Dandelion Energy has been electrifying home heating by building and installing innovative geothermal heat pump products. We both work directly with homeowners and count some of the nation's largest home builders as our customers. Our team has raised the profile of geothermal heat pumps nationally, designed and built the nation's most efficient residential heat pump, successfully advocated for electrification-friendly policy change on the local and national levels, and completed high quality installations of thousands of geothermal heat pumps throughout the Northeast US.

Our talented team consists of experts in hardware engineering, HVAC installation, drilling, solar financing, behavioral economics, and high-growth operations amongst many other backgrounds. Motivated by the potential to catalyze and scale a widespread transition to sustainable and affordable heating and cooling, our work is both complex yet rewarding. We are working to create a wholesale shift in how people heat and cool their homes - join us!

Dandelion Energy is an equal opportunity employer committed to diversity and inclusion. We encourage qualified individuals from all backgrounds to apply for this position.To apply, please submit your resume and cover letter detailing your relevant experience and qualifications to [contact email/website]. We thank all applicants for their interest, but only those selected for an interview will be contacted.