Marketing Manager (f/m/d) Energie-industrie (Betriebswirt/in (Hochschule) - Marketing)

Job Description

Mode of Employment: A fixed-term position for 18 months to cover parental leave / Full-Time;
As a Marketing Manager Energy Industry (f/m/d) in Karlsruhe or Erlangen, you'll shape the digital transformation of the energy sector and drive impactful marketing strategies with Siemens Digital Industries-ready to make your mark in a future-shaping industry? Join us and turn your ideas into real impact for our customers and the world of energy!

What we offer you

• Attractive remuneration package- 30 leave days and a variety of flexible working models that allow time off for yourself and your family- Share matching programs to become a shareholder of Siemens AG- Continuous Learning: Benefit from specialized training and daily challenges to keep your expert knowledge up-to-date- Innovative Environment: Be part of a team that values innovation and continuous improvement

Since each of over 300,000 employees feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here (https://www.siemens.com/de/de/unternehmen/jobs/benefits-was-wir-bieten.html) . The individual benefits are subject to regulatory, contractual, or corporate conditions.

You'll make an impact by

• You develop and execute comprehensive marketing strategies specifically tailored to the Energy vertical, ensuring alignment with both global and regional business objectives- Building on this, you conduct in-depth market research and analysis to identify industry trends, customer needs, and competitive landscapes, translating these insights into actionable plans- Subsequently, you collaborate closely with sales teams, product management, and internal stakeholders to craft compelling messaging and value propositions for our solutions- In the next step, you plan and implement integrated marketing campaigns across diverse channels, including digital platforms, events, webinars, and content marketing, maintaining brand consistency throughout- Finally, you monitor and analyze campaign performance, provide regular reports and insights, and optimize future marketing activities to maximize engagement and impact

This is how you'll win us over

• Education: You hold a Bachelor's or Master's degree in Marketing, Business Administration, Engineering or a related field with several years of relevant professional experience- Experience and Skills:- Proven experience in marketing, preferably within the industrial, B2B, or technology sector- Demonstrated ability to develop and execute successful marketing strategies and campaigns- Proficiency in digital marketing tools and platforms such as SEO, SEM, social media, email marketing, and analytics
• Ways of Working: You are proactive, results-oriented, and excel at managing multiple projects simultaneously with a willingness to travel 20-25% - Languages: You are fluent in English and German; additional languages are a plus

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you! At Siemens, we believe that feeling valued and included is the foundation for doing great work. That's why we aim to create an inclusive workplace where everyone feels a sense of belonging, and where individual perspectives and experiences are celebrated. Our commitment to fairness and respect extends to every applicant. As an equal opportunity employer (https://www.siemens.com/de/de/unternehmen/jobs/arbeiten-bei-siemens/inklusion.html) , we welcome applications from individuals of all backgrounds and particularly encourage applications from persons with disabilities. In the case of equal qualifications, severely disabled applicants and applicants with equivalent status will be given preference.

About UsThe world never stands still. And new challenges arise every day. With a passion for questioning things, for supplying ideas, and intelligently driving things forward we are helping society move towards a smarter tomorrow. Be it with technologies that reduce carbon emissions in cities or hyperintelligent robots. This is how we are able, to tackle the most important projects and push them forward together. Help us shape the future.