Marketing Manager

Job Description

The job holder will oversee the product, brand and trade marketing activities, drive brand awareness across various categories & products and partner with in-country P&L owners to support in attaining d.light Nigeria’s profitability and revenue targets.

The ideal candidate is someone with extensive experience in product, brand, consumer and trade marketing and in-trade execution in Nigeria coupled with the ability to establish strong relationships at all levels throughout the organization as well as support business leaders in multiple locations and diversified cultures.

Roles Responsibilities

• Responsible for developing and executing the annual marketing plan aligned to the company strategy and the Africa marketing priorities that will support the actualization of the d.light Nigeria yearly revenue targets (i.e. Creating trade marketing plans for individual products and product ranges).
• Brand strategy implementation to create an emotional connection between products, d.light, our customers and our partners.
• Develop and implement channel and consumer initiatives to in support of market positioning and brand growth aligned to the Nigeria strategy and Africa marketing strategy.
• Spearhead marketing operations & execution, enable efficient delivery and to scale with quality and consistency aligned to global brand guidelines.
• Manage, monitor and track the allocated country marketing budget to deliver initiatives within budget and achieve an ROI.
• Lead & create a climate that attracts, retains and motivates quality & engaged team members.
• Manage and drive presence and engagement on critical social media platforms.
• Support all customer experience initiatives as required.

Requirements

• Bachelor’s degree in marketing. A post graduate degree in a related field is desirable.
• Minimum of 5 years’ experience in marketing
• The candidate should also demonstrate ability to adapt global best practices to local contexts.
• Experience in working with senior teams to develop & execute the marketing strategy of a mid-size or large corporate in a matrix environment
• Demonstrate analytical capability to utilize data trends & analysis to guide business decisions in all marketing initiatives (in both short & long term aspects)
• Commercial acumen to support in executing marketing plans to derive profitability and revenue generation.
• Experience in leading a team in a fast-paced environment (preferably Telecom, FMCG or Service), partnering with senior managers and business leaders
• Strong mindset for continuous improvement and meeting or exceeding expectations and able to demonstrate complete discretion and confidentiality
• Superior verbal and written communication skills, with an emphasis on tact and diplomacy
• Business driven and exceptional influencing skills; Excellent organizational, multi-tasking, presentation and time-management skills
• Passion for social enterprise, development of people and environmental benefits