Social Media Strategist

Job Description

Fuse Energy is on a mission to accelerate the global transition to sustainable energy through innovative solutions and cutting-edge technology. As we continue to grow, we are looking to build a team of market makers who can help elevate our brand presence and engage with communities on key social media platforms, particularly X (formerly Twitter).

Position Overview

We are looking for a Social Media Strategist who has a deep understanding of social media (particularly X) as a platform, with a proven ability to grow and engage large online communities. You will be responsible for driving Fuse Energy’s social media strategy, creating high-impact content, and engaging with our audience in the technology, crypto, and energy sectors. This position is ideal for a creative, strategic thinker with a strong ability to craft attention-grabbing content without resorting to gimmicks or scams.

If you have played a key role in scaling accounts, have a passion for emerging technologies, and are a pro at capturing and holding attention with your content, we want to hear from you!

Key Responsibilities

• Plan, create, and implement content strategies specifically tailored to X to increase brand visibility, engagement, and audience growth within the tech, crypto, and energy sectors.
• Produce engaging content that resonates with our audience while maintaining professionalism.
• Actively engage with followers and influencers, participate in relevant conversations, and build relationships within the community. Ensure we’re seen as thought leaders in the technology, crypto, and energy spaces.
• Drive account growth by identifying and capitalising on trends, creating viral content, and finding innovative ways to boost engagement, reach, and follower count.
• Track performance metrics and optimise strategies based on data, identifying key KPIs and adjusting tactics to maximize effectiveness and ROI.
• Work with other teams and our CEO to ensure alignment on messaging, branding, and overall business objectives.

Requirements

• Proven track record of growing accounts or driving significant engagement and followers in the tech, crypto, or energy space.
• Exceptional writing skills with the ability to create punchy, clear, and compelling content. Strong communication skills, both written and verbal, with a professional tone. Ability to capture attention and start meaningful conversations without appearing overly promotional
• Deep understanding of X’s features, trends, and algorithms. Familiarity with analytics tools and best practices for community management.
• A genuine interest in the tech, crypto, and energy sectors. You should stay up-to-date on industry trends and emerging discussions within these fields.
• Strong understanding of digital marketing strategies to drive organic growth and engagement. Proven ability to quickly grow social media accounts through creative tactics and market insights.

Bonus Skills

• Experience in crypto or energy industry-related social media campaigns.
• A strong network of contacts in the crypto, tech, or energy spaces.

Benefits

• Competitive salary
• Biannual bonuses
• Fully expensed tech to match your needs
• Deliveroo allowance for breakfast and dinner for London-based employees