Performance Marketing Manager (Parental leave cover)

Job Description

Svea Solar is a leading force in the energy and solar industry, where innovation and market driven growth define our business. Our Marketing team is not just a support function - it is at the center of our commercial strategy, directly influencing revenue, profitability, and our long-term vision. We are now seeking an experienced Performance Marketing Manager to spearhead our media strategy and paid lead generation - a pivotal role with substantial impact on our company's future.

This is a parental leave cover position running from 1st of June 2026 until August/September 2027.

About the role

You will work closely with our CMO, Sofia Brandberg, and take full and proactive ownership of driving our paid media performance - from strategic direction and channel allocation to hands on optimization, analysis, and continuous improvement. In this role, you will also collaborate closely with our media agency partner, Precis Digital.

Your mission

• Take full ownership of Svea Solar's media investments and performance marketing strategy, leading forecasting, channel planning, media buying, continuous optimization, and performance reporting to ensure every investment drives measurable commercial impact.
• Independently manage performance reporting, turning KPIs and complex data into clear, actionable insights that guide both strategic choices and day-to-day execution in performance channels.
• Own and advance the PPL (pay per lead) strategy, continuously optimizing cost efficiency, partner performance, and the overall contribution of PPL channels to the growth funnel.
• Lead and evolve the SEO strategy within the content scope in partnership with internal stakeholders and external experts, strengthening organic visibility and ongoing optimization across priority topics and pages.
• From a marketing perspective lead campaign planning process and with Content Manager and Senior Graphic Designer ensure impactful execution across channels.
• Own the partnership with our media agency, setting a clear performance agenda, aligning strategy and budgets, challenging media plans, and ensuring seamless execution, rigorous measurement, and continuous acceleration of results across all paid channels.

🌍 Life as a Power Shifter - What do we offer you

• The opportunity to make an impact - your work directly contributes to fixing the planet and driving the energy transition.
• A value-driven workplace - read more about our values here.
• The chance to own your results - grow, take responsibility, and power up as both we and the energy industry evolve.
• Diversity and inclusivity - different perspectives drive innovation. Here, you can be yourself and contribute with your experiences, identities, and ideas.
• Employment benefits - occupational pension, 30 days of vacation, wellness allowance, free parking, and more.
• Flexibility / hybrid work - work up to two days a week from home.

Want to see what life at Svea Solar really looks like? Follow us on Instagram: @LifeAtSveaSolar

Are we a match?

We are looking for you who:

• Have experience in advertising strategy, performance optimization, and multichannel campaign execution, ideally gained in high growth or data-driven environments.
• Bring expertise in both online and offline media buying, with additional merit for deep knowledge of Meta, Google Ads, and the broader Google tech stack.
• Are highly experienced in managing large-scale media budgets and delivering measurable results.
• Have strong analytical capabilities and commercial understanding, grounded in a strategic business mindset.
• Hold an academic background in business, finance, marketing, or another relevant field.
• Have an excellent command of the English language

Bonus points if you:

• Have background in lead-generating business models is considered meritorious
• Have an excellent command of the Swedish language

As a person you:

• Are self-driven and strategic, comfortable operating in a fast-paced, evolving environment, taking initiative and owning outcomes end-to-end.
• Thrive in cross-functional collaboration, managing multiple stakeholders and priorities while maintaining momentum, clarity, and alignment across teams.

Don't worry if you don't tick every box - nobody does. If this sounds like you, hit apply 😊 With us, you'll power up and gain new skills along the way!

⚡Who are we

As Sweden's - and one of Europe's - leading providers of energy tech and solar, we help our customers optimize their energy use with smart, connected solutions. From solar panels to heat pumps, batteries, EV chargers, and software, we're shaping the future of energy. We call it The Power Shift. And the ones driving it? Power Shifters.

About our recruitment process

• With structured interviews and assessments through Alva Labs, we make sure our recruitment process is fair, inclusive, and unbiased - because diversity is key to innovation!
• Read more about our Recruitment process here.

👉Ready to become a Power Shifter? We review applications on a rolling basis, so don't wait to send yours in!