市场主管

We are seeking a Head of Marketing for a client to build the marketing function from a small in-house team.

As Head of Marketing, you will own brand, content, demand generation, communications, and employer branding.

The key objectives are to

• Position the company clearly in a crowded market category
• Support the commercial team with high-quality sales and marketing materials
• Elevate the external profile of the leadership team

A London-based climate technology business, post-Series A, scaling commercial activity across Europe and North America. Strong customer traction. The brand position has yet to catch up to the commercial reality.

Key Responsibilities

Function Leadership

• Build the marketing function from a small in-house team
• Own brand, content, demand generation, communications, and employer brand
• Develop and execute the marketing strategy
• Report to the CEO and contribute to executive decision-making

Brand & Content

• Position the company in a crowded category
• Develop the brand architecture and visual system
• Lead content programmes - thought leadership, technical content, case studies
• Manage external agencies and freelance support

Pipeline & Commercial Support

• Build demand generation programmes for the commercial team
• Develop sales materials and case studies
• Coordinate with sales on account-based marketing strategies
• Measure marketing contribution to pipeline

Strategic Support

• Lead external profile activity for the CEO and CTO
• Support the employer brand for recruitment
• Manage media and investor communications
• Contribute to category-shaping activity at events and in press

Profile

• Senior marketer from a climate technology, energy, or industrial scale-up
• Generalist comfortable across brand, content, and pipeline
• B2B technical marketing experience
• Stronger on judgement than on agency credentials
• Demonstrable record of building marketing functions from a small base

Desirable Experience

• Background in climate tech, deep tech, or industrial B2B
• Experience working closely with technical founders and CTOs
• Network across European climate tech media and analysts
• Exposure to fundraising and IPO-stage communications