Marketing Manager

Job Description

Good Energy as our Marketing Manager and play a pivotal role in accelerating the UK's transition to a cleaner, greener future.

This is a rare opportunity to step into a brand-new role during an exciting period of growth, where you'll shape how we attract customers, influence how our brand shows up in the market, and directly contribute to commercial success. You'll sit at the heart of our domestic energy supply business, turning strategy into high-impact campaigns, using data and insight to drive acquisition, and collaborating across teams to deliver meaningful results.

Responsibilities

• Acquisition Strategy Leadership: Lead delivery of the domestic acquisition marketing strategy, driving growth across our energy supply customer base.
• Performance Campaign Execution: Plan and execute integrated, high-impact campaigns that convert target audiences into customers.
• Marketing Roadmap Ownership: Own the domestic supply marketing roadmap, ensuring activity is aligned, timely, and maximises seasonal demand.
• Target Accountability & Forecasting: Take accountability for acquisition targets, forecasting performance and optimising activity to meet commercial goals.
• Cross-Functional Alignment: Align internal teams and external partners to deliver campaigns effectively and efficiently.
• Insight & Optimisation: Oversee campaign reporting and insight generation, using data to continuously improve performance.
• Innovation & Best Practice: Introduce new ideas, best practice, and market insights to keep our marketing fresh and competitive.
• Creative & Agency Collaboration: Partner with agencies and in-house teams to produce compelling, conversion-focused creative assets.
• Retention & Lifecycle Support: Collaborate with CRM and lifecycle teams to support retention and customer growth initiatives.
• Proposition & Product Launch Support: Build strong relationships with proposition teams to bring new products to market with clear, customer-friendly messaging.
• Communications Coordination: Work closely with communications teams to amplify campaigns across channels.
• Budget & Cost Management: Manage budgets carefully, ensuring spend and acquisition costs remain on target.

What you'll need to succeed

We're looking for an ambitious, hands-on marketer who thrives in a fast-paced environment and is driven by growth. With experience in the energy supply market, you'll be confident working with a wide range of stakeholders and know that clear, effective communication is key to delivering results. You'll combine a sharp eye for data with outstanding attention to detail, and you'll be comfortable managing multiple projects simultaneously without losing focus on quality or impact.

Essentials

• Proven experience in the energy supply industry.
• Strong background in acquisition marketing, particularly digital channels.
• Comfortable making quick, tactical decisions in an agile, fast-moving environment to improve performance.
• Highly organised, with the ability to manage multiple projects and priorities at once.
• Collaborative, with a talent for building strong relationships across teams and functions.
• Confident turning data into actionable insight, spotting trends, and making evidence-based decisions.
• Self-motivated, proactive, and excited by the opportunity to shape a new role and grow your career at Good Energy.

Desirables

• Experience across additional marketing channels beyond digital acquisition.

Hybrid working explained: When and where you'll be in the office

Our office is based in Chippenham, Wiltshire. For this role, we're looking for candidates who can come in to our Chippenham office once a week.

We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday.

The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.

Benefits you can rely on

Great allowances for hybrid working:

• 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
• 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.

📖 £500 annual development allowance: to spend on your chosen development area, whether that's in your current role, or future roles.

🎁 8% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.

🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You'll also have the option to buy additional leave, allowing for a better work-life balance.

💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.