PR Manager

Job Description

Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.

We're looking for a strategic and entrepreneurial PR Manager to strengthen Smappee's reputation across the energy and technology ecosystem. In this role, you will shape and elevate Smappee's narrative across media, industry platforms, partners, and policy stakeholders. You will drive our visibility in the ecosystem through thought leadership, strategic communications, and impactful PR initiatives, positioning Smappee as a trusted technology leader in the energy transition.

Responsibilities

• Develop and execute Smappee's PR strategy to strengthen our brand visibility and reputation within the energy and technology ecosystem.
• Position Smappee as a thought leader by identifying and organizing speaking opportunities, webinars, podcasts, and industry panels.
• Translate complex technology topics into clear and engaging narratives and coordinate communication around key announcements, partnerships, and product launches.
• Strengthen Smappee's digital authority and visibility by collaborating with Growth Marketing on link-building initiatives and GEO/SEO performance.
• Leverage industry events and trade shows to maximize media exposure and ecosystem engagement.
• Build and maintain strong relationships with journalists, industry media, government stakeholders, and strategic partners.
• Develop crisis communication frameworks and support executives in interviews, keynote preparation, and public appearances, ensuring consistent and compelling messaging.

Requirements

• You have 5+ years of experience in PR or communications, preferably in a B2B or technology-driven environment.
• You have experience building thought leadership and brand visibility through media relations, events, or ecosystem partnerships.
• You are a strong storyteller who can translate complex technological topics into compelling narratives.
• You have an understanding of SEO, GEO, digital authority, and link-building principles.
• You are fluent in Dutch, French, and English.
• You are entrepreneurial, proactive, and comfortable operating with a high level of autonomy. Strategic thinker with hands-on execution mindset.
• You can connect with a wide range of stakeholders, from technical experts to business leaders and policymakers.
• You have a strong interest in technology, energy, or the energy transition.

Benefits

At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly?

• An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
• A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
• Remuneration according to experience, completed with extra-legal benefits such as an electric company car and charging card, meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days and optional bicycle leasing.
• A job where you can truly contribute to a better planet.