Responsable de Marketing

Job Description

The role holder will be responsible for managing, developing & implementing engaging content, communications, and direct marketing campaigns. They will support & develop innovative customer journeys throughout the exploration, consideration & purchase phases. The role requires rapid delivery and the ability to adapt to changing demands of a highly competitive market. It is a demanding and complex role which requires continual prioritisation and stakeholder engagement.

In a rapidly changing customer business, this role will likely involve working across different segments within the ScottishPower customer portfolio, as required.

What you'll be doing

• Create and manage message, journey and creative testing with meaningful outputs and clearly defined next steps
• Deliver communications & supporting journeys to educate, inform and convert customers within exploration, consideration, nurture & purchase phases
• Work independently, with accountability to the marketing manager
• Prioritise and refocus your workload against the wider product & marketing roadmaps/stakeholder requirements
• Analyse and utilise customer insight to create direct marketing communications and digital advertising and web content to support wider strategy
• Complex problem solving for customer engagement and journeys
• Consider regulatory, legal and compliance within all content and communications being developed
• Adhere to brand guidelines
• Support on partnership marketing requirements as directed

What you'll bring

• Ability to evaluate creative effectiveness and deliver standout campaign assets that deliver standout and results
• Previous roles held in corporate environment would be an advantage
• Competence in campaign development and delivery
• Experience of working with marketing agencies, ability to develop compelling briefs & confidence to challenge deliveries
• Strong analytical & problem solving
• The ability to adapt to constant change and be comfortable in a fast-paced environment

Minimum Criteria

• Degree level educated or equivalent experience
• Previous roles held in a similar environment
• 3-5 years' experience in marketing communication and/or digital marketing role
• Experience of working with marketing agencies
• B2C experience (preferably in utilities or similar regulated market)

What's in it for you

As well as a competitive salary which is reviewed annually, you can also enjoy a number of other benefits. With our pension scheme, we'll double match your contribution up to a company contribution of 10%. At ScottishPower, we believe it's the little things we do in life that make a big difference. From helping you look after your family's wellbeing, save for your future and take personal steps for climate action - our benefits are designed to help you do just that - so that you have everything you need to take care of your world - today and tomorrow. That's why our benefits include:

• 36 days annual leave
• Holiday purchase - perfect your work/life balance with extra annual leave
• Share Incentive Plan and Sharesave Scheme
• Payroll giving and charity matched funding
• Technology Vouchers - save more and spread the cost of your technology purposes
• Count us in - pledge to reduce carbon emissions and help fight climate change
• Electric Vehicle Schemes - to help you transition to green/clean driving
• Cycle to Work scheme and public transport season ticket loans
• Options to purchase dental insurance, private medical insurance, health cash plan and annual health assessments
• Life Assurance (4x salary)
• Access to 'nudge' financial wellbeing support
• Plus shopping, leisure, restaurant and gym discounts, and unique employee deals on travel insurance and more

Why ScottishPower

ScottishPower is part of the Iberdrola Group, one of the world's largest integrated utility companies and a world leader in wind energy. With a commitment to generate all of our energy from renewable resources and a drive to create the energy infrastructure of the future, we're at the forefront of the journey to Net Zero and investing over £6m every working day to make this happen. With diverse opportunities across our businesses and a commitment to invest in our own internal talent, ScottishPower can offer people real career opportunities that meet personal and professional goals, in a global organisation.

Inclusion, diversity, and a social purpose are at the heart of everything we do. Together with our values, they bring us together into a stronger, more sustainable business with direct links to the communities we serve. It takes all kinds of people to build a large-scale business like ours, so whatever your background, you'll fit right in.

ScottishPower is committed to providing reasonable support or adjustments in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected].

Mobility

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country. If/when required, the Company will support the employee with the necessary Immigration requirements.