Creative Design Specialist

Job Description

The Graphic Designer and Multimedia Specialist creates visually compelling materials that bring the Silfab Solar brand and messages to life across multiple platforms. This role is responsible for developing and producing a high volume of design assets, including digital creative, sales support materials, trade show and event deliverables, and partner-facing collateral. In addition to hands-on design, the role supports campaign planning, experiential marketing concepts, and cross-functional creative coordination to ensure all marketing efforts are cohesive, on-brand, and aligned with Silfab's strategic priorities.

Essential Duties and Responsibilities

• Design high-impact creative assets for web, digital signage, social media, presentations, trade shows, and print collateral.
• Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytelling.
• Support trade show and on-site event execution as needed, including booth setup support, branded environment checks, design development, asset coordination, and coordination with internal teams and vendors.
• Provide input on creative direction, messaging clarity, and ways to elevate campaign performance through stronger visual storytelling.
• Support the marketing team with light copywriting as needed, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications.
• Support vendor coordination and production prep, including print specifications, file setup, revisions, and final delivery.
• Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail.
• Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistency.
• Develop and refine sales enablement materials (one-pagers, product sheets, pitch decks, partner toolkits), translating technical information into clear, customer-ready visuals.
• Ability to occasionally travel and attend trade shows/events as required.

Qualifications

Skills

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop; After Effects / Premiere Pro is a strong asset).
• Advanced proficiency in Microsoft Office programs (PowerPoint, Word, Excel, etc. is a strong asset.
• Strong understanding of layout, typography, composition, and brand consistency, with the ability to apply brand guidelines across all creative assets.
• Experience preparing print-ready files (bleeds, specs, sizing, vendor output requirements)
• Ability to interpret creative briefs and translate them into high-impact assets aligned with campaign goals.
• Strong understanding of B2B marketing design and developing professional partner-facing materials.
• Ability to translate technical or product-based information into clear, engaging visuals
• Experience designing for trade shows and events (booth graphics, signage systems, large-format assets, event collateral).
• Ability to manage multiple creative requests while balancing quality, accuracy, and deadlines.
• Strong written communication skills, including light copywriting/editing for headlines, captions, short-form email/web copy.
• Strong organization and time management skills, with the ability to prioritize requests, manage revisions, and deliver efficiently.
• Strong collaboration skills, including the ability to take direction, incorporate constructive feedback, and iterate quickly in a cross-functional team environment.
• Strong file management discipline (naming conventions, version control, asset libraries)
• Detail-oriented, quality-driven, proactive, adaptable, and comfortable in a fast-paced environment.
• Commitment to continuous improvement, staying current on design trends, emerging tools, and digital media best practices.

Traits

• Professional and reliable, with a positive, can-do attitude
• Collaborative team player who communicates clearly and works effectively across departments
• Comfortable in a fast-paced environment with shifting priorities
• Proactive and adaptable, able to shift priorities based on business needs

Education and/or Experience

• Bachelor's degree in Graphic Design, Marketing, Advertising, Communications, or related field, or equivalent combination of education and experience.
• 3-5 years of related experience in graphic design, with the ability to conceptualize and execute creative solutions.
• Minimum 3 years of experience creating and executing projects from conception to completion.
• Must be able to provide a portfolio showcasing a range of design work, including examples of brand, marketing, and production-ready assets.

Additional Information

Compensation and Benefits

• Competitive Market Wages
• Paid Time Off (vacation, sick, and holiday)
• Employee Assistance Program
• Medical/Dental/Vision Insurance Plans
• Employee Assistance Program
• Tuition Reimbursement Program
• Employee Recognition Programs
• Employee PV Panel Purchase Program