Senior Marketing Manager

Job Description

The Senior Marketing Manager will lead and deliver the day-to-day business strategy for our domestic energy tariff renewals plus a range of other multi-channel customer communications, ensuring customer clarity, required business outcomes and legal & regulatory compliance.

The Senior Marketing Manager will define and project manage the day-to-day strategy, changes and prioritisation of work in a diverse and highly challenging market. You will create and deliver a robust retention strategy that meets our regulatory obligations whilst creating seamless customer journeys. You will liaise with cross business stakeholders and work with our Regulatory and Legal teams to ensure compliance and deliver best in class communications.

What you'll be doing

• Play an active part in delivering Marketing's Strategy acting as an agent for change and a point of innovation and creativity
• Challenge established practices and procedures and incorporate best practice from other sectors and competitors, ensuring simple and easy to understand customer communications that have a digital experience at their core
• Lead on high profile projects and strategic initiatives that have an impact on customer retention
• Ensure changes help to minimise losses, increase value from existing customers, are accessible to vulnerable customers and project key Customer Business brand values
• Manage stakeholders at all levels including Director and COE level when required
• Where layout and design enhancements are required, manage the full creative development process with internal and/or external marketing agencies, ensuring all internal stakeholders are managed effectively and appropriate sign-off is secured for marketing activity
• Optimise the efficiency and effectiveness of all communications activity by implementing reporting and evaluation processes, and plan communication changes and enhancements as necessary based on correspondence performance
• Design communications that cater for all sections of our customer base, that incorporate plain language principles and meet vulnerability needs
• Deputise for the Senior Communications Manager (Domestic) when required and represent the Marketing department as a marketing expert to senior internal and external stakeholders as required
• Use the benefit of their experience to provide mentoring and support to Marketing Manager colleagues as required
• Effectively manage the budget tasks, maximising cost efficiencies for both internal and external suppliers
• Respond quickly and effectively to competitor activity and business opportunities as they arise

What you'll bring

• Educated to degree level or equivalent professional qualification
• At least 5 years Marketing experience
• Proven track record of delivery in a Direct Marketing communications environment
• Proven track record of managing below the line campaigns
• Experience of co-ordinating and leading cross business project teams
• Excellent change management skills
• Excellent at multi-tasking
• Excellent communication skills
• Experience of communicating and influencing at a senior level
• Experience of dealing with key external bodies
• Self-motivated
• Numerate and analytical
• PC Literate

Minimum Criteria

• Demonstrable track record of effective communication and persuasion both written and verbally
• Proven ability to influence senior decision makers both within company and externally
• Confidence in challenging convention with ability to influence cross-functional teams and build relationships
• Ability to manage a complex set of parallel and overlapping issues (policy, technology, business processes, customer behaviour) and to synthesise into a few clear and actionable ideas and opportunities

What's in it for you

As well as a competitive salary which is reviewed annually, you can also enjoy a number of other benefits. With our pension scheme, we'll double match your contribution up to a company contribution of 10%.

At ScottishPower, we believe it's the little things we do in life that make a big difference. From helping you look after your family's wellbeing, save for your future and take personal steps for climate action - our benefits are designed to help you do just that - so that you have everything you need to take care of your world - today and tomorrow. That's why our benefits include:

• 36 days annual leave
• Holiday purchase - perfect your work/life balance with extra annual leave
• Share Incentive Plan and Sharesave Scheme
• Payroll giving and charity matched funding
• Technology Vouchers - save more and spread the cost of your technology purposes
• Count us in - pledge to reduce carbon emissions and help fight climate change
• Electric Vehicle Schemes - to help you transition to green/clean driving
• Cycle to Work scheme and public transport season ticket loans
• Options to purchase dental insurance, private medical insurance, health cash plan and annual health assessments
• Life Assurance (4x salary)
• Access to 'nudge' financial wellbeing support
• Plus shopping, leisure, restaurant and gym discounts, and unique employee deals on travel insurance and more

Why ScottishPower

ScottishPower is part of the Iberdrola Group, one of the world's largest integrated utility companies and a world leader in wind energy. With a commitment to generate all of our energy from renewable resources and a drive to create the energy infrastructure of the future, we're at the forefront of the journey to Net Zero and investing over £6m every working day to make this happen. With diverse opportunities across our businesses and a commitment to invest in our own internal talent, ScottishPower can offer people real career opportunities that meet personal and professional goals, in a global organisation.

Inclusion, diversity, and a social purpose are at the heart of everything we do. Together with our values, they bring us together into a stronger, more sustainable business with direct links to the communities we serve. It takes all kinds of people to build a large-scale business like ours, so whatever your background, you'll fit right in.

ScottishPower is committed to providing reasonable support or adjustments in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected].

Mobility

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country. If/when required, the Company will support the employee with the necessary Immigration requirements.