Marketing Analyst

Job Description

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

This role will bring insight to life which will inform activity and opportunities that help consumers understand the positive environmental impact of choosing OVO as their energy supplier.

This role in a nutshell

Working within OVO’s Direct to Consumer team, the Marketing Analyst will support acquisition channel owners (paid media, SEO & affiliates) and product marketers with analysis on existing and potential activity. The ability to bring insight to life and a keen interest in using data to spot opportunities is integral to this role.

Your key outcomes will be

• Being the subject matter expert on GA4 and Google Tag Manager; comfortable navigating both to implement complex setups, debug tracking issues, and ensuring data accuracy across all marketing touchpoints.
• Work with channel and product owners to think data first and proactively support data driven decision making for the direct to consumer team.
• Provide actionable insights that directly influence campaign strategy and budget allocation; you'll be the analytical backbone that enables the team to optimize campaigns, driving spend efficiency.
• Build and maintain comprehensive tracking systems and reporting infrastructure that accurately measures customer journeys from first touch to conversion.
• Working with stakeholders to create dashboards and reports in Looker and MixPanel that provide visibility into campaign performance.
• Uncover patterns in user behavior, channel performance, and conversion funnels to identify growth opportunities.
• Conduct deep-dive analyses to inform future media strategies, audience targeting, and budget allocation decisions.
• Embrace new tools and AI to develop automated systems that eliminate manual reporting work while providing stakeholders with timely, accurate performance insights.
• Work with our agency partners and internal stakeholders to understand appropriate attribution models to inform cross-channel optimisation strategies.

You’ll be a successful Marketing Analyst at OVO if you…

• Are insight obsessed and keep the customer at the heart of this
• You're a Google Expert and know GA4 and Google Tag Manager inside out
• Are also comfortable working with MixPanel or other additional analysis tools
• You excel at taking multi-source data and presenting clear, actionable recommendations
• You're technically curious and not afraid to troubleshoot technical issues
• Are a proactive and motivated individual, actively exploring data to identify trends, anomalies, and opportunities
• You can prioritize effectively and know when to deliver quick directional insight vs. comprehensive deep-dive analysis
• Can take complex problems and break them down to solve them
• Are comfortable with ambiguity and a fast pace
• Are an excellent communicator and are confident sharing your opinion to wider stakeholders

Let’s talk about what’s in it for you

We’ll pay you between £42,000 and £5,000, depending on your specific skills and experience.

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay. We'll give you 9% Flex Pay on top of your salary – 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we've put at the heart of our offering, add to your pension or even take it as cash.

Here’s a taster of what’s on offer:

For starters, you’ll get 34 days of holiday (including bank holidays).

For your health With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more

For your lifestyle With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers

For your commute Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes, yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you!

If you have any additional requirements, there’s a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible.