Head of Marketing

Zero Homes is on a mission to electrify the world's homes for healthy and sustainable living. We've built a product that homeowners love and a business that has grown 8.5x year-over-year with no marketing team. Now we're ready for the next chapter.

We're hiring our first Head of Marketing - a builder who can take us from a strong foundation to the next stage of scale. This is a rare opportunity to own every part of marketing at a company with real traction, meaningful impact, and a massive market.

Our vision is simple: dramatically accelerate the transition to sustainable, electrified homes. We help homeowners navigate a crowded and complicated environment, choose the best upgrades, and get them installed through a delightfully seamless experience.

To unlock our next growth phase, we need a marketing leader who can build a marketing function from the ground up. You'll develop clear, differentiated messaging across an ecosystem of homeowners, utilities, and installation partners. You'll drive measurable growth through a mix of performance marketing, SEO/content and product marketing. You'll establish the systems, processes and early team structure to scale the function and importantly, you'll roll up their sleeves as a true player-coach and execute hands-on.

You will work closely with the CEO and leadership team, influence company strategy and shape how stakeholders discover and engage with Zero Homes.

About You

• You have 5-10+ years of marketing experience across growth, content, SEO & product marketing, preferably at companies that have grown from early traction to meaningful scale ($xM ??? $x0M in revenue)
• You've personally built 3+ acquisition or growth channels from zero to meaningful traction and can speak fluently about CAC, LTV, funnel efficiency and how attribution informs channel decisions.
• You can build and you can scale - you'll run experiments yourself (writing copy, launching campaigns, building dashboards, etc.), leverage the best modern tools & AI to move fast, then create repeatable systems that scale the right efforts.
• You're a strong storyteller with product marketing instincts - you can simplify technical concepts, develop clear messaging and adapt it across multiple audiences (homeowners, partners, installers).
• You thrive as a player-coach. You're comfortable being a one-person team at the start, supported by contractors or agencies, while laying the groundwork for future hires.
• You're energized by building something ambitious and leaving your mark on the world.

Core Responsibilities

• Own the full marketing engine. You'll define our strategy, execute early campaigns yourself and build the systems that support long-term growth: acquisition, lifecycle, analytics, SEO, content and product marketing.
• Craft our story. Build clear, compelling positioning and messaging for a category that is still in early stages. Translate technical concepts into language that resonates with homeowners, partners and industry stakeholders.
• Drive measurable growth. Generate and qualify B2C leads at scale to empower our inside sales team, optimizing for cost per lead, conversion rates, and sales pipeline velocity. Develop and run experiments across the funnel. Manage attribution, build dashboards and refine acquisition channels. Use performance insights to inform content, SEO, landing pages and conversion.
• Build a content & SEO machine. Define and launch a strategy that increases awareness, educates homeowners and drives conversion. Partner across the business. Collaborate with product, operations, sales & our B2B partnerships team. Ensure that our motions align with GTM needs and support various internal stakeholders.
• Grow the function over time. Make the early hires in content, demand gen and product marketing as we scale. For the first chapter, you'll be a one-person team with external support.

$175,000 - $225,000 a year

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

• ???? Equity
• ???? Medical, Dental, and Vision
• ??????? Generous PTO + unlimited sick days
• ???? Primarily an in-office role, with a flexible schedule
• ??????? Workstation stipend

Zero Homes is committed to creating an inclusive and accessible experience for all candidates. We encourage you to apply even if you believe that you do not meet all of the above criteria!