Associate Director Pre Sales (m/w/d)

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Role Overview

This role is ideal for a results-driven leader who can drive pre-sales operational excellence, improve team effectiveness, and collaborate cross-functionally to maximize revenue opportunities.

As the Associate Director of Pre-Sales, you will be responsible for driving the operational effectiveness of the pre-sales function, ensuring high-quality lead qualification, meeting scheduling, and pipeline efficiency. Reporting to the Head of Pre-Sales, you will lead a team of managers and team leads to enhance customer interactions, improve conversion rates, and optimize the lead-to-meeting process. You will play a critical role in team performance, process improvement, and strategic alignment with sales and marketing.

Key Responsibilities

Operational & Performance Management

• Translate pre-sales strategies into actionable execution plans for managers and teams
• Ensure leads are effectively allocated, qualified, and scheduled to maximize meeting efficiency
• Monitor team KPIs and performance metrics to track productivity, meeting-to-deal conversion, and adherence to processes
• Implement process optimizations to improve lead response time, follow-up effectiveness, and meeting outcomes
• Ensure daily, weekly, and monthly execution plans are met to drive operational discipline

Team Leadership & Collaboration

• Manage, mentor, and develop the skills of Pre-Sales Managers and Team Leads
• Foster a culture of accountability, motivation, and continuous learning within the team
• Collaborate with Field Sales leaders to balance regional meeting requirements and align pre-sales and sales execution
• Act as a liaison between marketing and sales, ensuring that lead generation efforts are optimized and feedback is effectively communicated

Process Improvement & Strategic Initiatives

• Identify and address gaps in the pre-sales funnel to improve lead quality and conversion rates
• Develop automation & analytics frameworks for data-driven decision-making and enhanced reporting
• Implement and refine training programs to enhance call quality, objection handling, and lead nurturing
• Spearhead special projects such as new sales tech adoption, CRM optimization, and Meeting Operations Centre efficiency

Desired Candidate Profile

• 7+ years of experience in pre-sales, inside sales, or lead generation, with at least 3 years in a managerial role.
• Proven track record of success in driving sales funnel efficiency and meeting or exceeding sales pipeline targets.
• Strong analytical skills and data-driven approach to decision-making, with the ability to track and optimize performance.
• Experience in managing mid-sized to large teams in a fast-paced, high-growth environment.
• Hands-on experience with CRM tools, lead management software, and sales automation.
• Excellent communication, leadership, and stakeholder management skills.