Marketing & Communications Specialist (m/w/d)

Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonisation journeys through our market-leading technologies and power system modelling expertise. These cover decarbonisation services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimisation technology, including the GEMS Digital Energy Platform.

Did you know Wärtsilä has delivered 79 GW of power plant capacity and more than 130 energy storage installations in 180 countries around the world?

In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together. Want to join the ride?

We are now looking for a Marketing & Communications Specialist, North America & Caribbean to strengthen the Americas Marketing & Communications team. This is a hybrid role based in Houston, TX.

The Marketing & Communications Specialist supports the planning and execution of marketing and communications activities and all aspects of US-focused marketing goals and deliverables. The four key components of the role include: sales support materials, content creation, event management, and strategic digital marketing and performance analysis.

Duties/Responsibilities

• Responsible for supporting the planning and execution of marketing and communications activities designed to create demand for Wärtsilä Energy's solutions by educating target customers and other key stakeholders about the technologies needed to support renewables ramp up and decarbonizing the energy sector.
• Support sales by demonstrating the value of Wärtsilä solutions and services to target customer segments and accounts by defining value propositions and key messages.
• Producing and localizing marketing and sales assets for different channels and customer groups.
• Helping build brand awareness and position Wärtsilä Energy as an energy transition thought leader through the creation of thought leader content.
• Coaching and supporting local thought leaders with their communication activities.
• Communicating and sharing success stories and new developments, internally and externally.
• Organizing Wärtsilä led events and key industry conferences.
• Maintaining event inventory including promo items, booth displays, printed materials etc.
• Fostering internal relationships to leverage organization's expertise, especially with the Energy Marketing & Communications, Growth & Development, and Area Sales teams.
• Running targeted digital marketing campaigns, including ABM, organic social media and paid advertisements.
• Tracking results and optimizing actions based on data, striving for maximum return on marketing investment.

Required Skills/Abilities

• Minimum 5-7 years working experience in marketing, communications, digital marketing, content creation and event management. B2B experience preferred.
• Experience in energy and power industry strongly preferred, with a focus on the US market.
• Experience successfully working with cross-cultural teams and in an international matrix organization a plus.
• Excellent stakeholder engagement skills used to support cross-regional projects and high capacity for adapting global content to local markets.
• A demonstrated ability for conceptual thinking and strong planning and prioritization skills.
• Excellent project management and collaboration skills, a can-do attitude and adaptiveness to change.
• A business-oriented mindset, the willingness to continuously learn and improve ways of working.
• Proficient in English, secondary languages such as Spanish or Portuguese a plus.
• Some travel required, up to 25% for event support and logistics and team meetings.

Education and Experience

• Bachelors degree required. Preferred in Marketing, Journalism, Advertising, Communications, or related field.
• Five to seven years of related professional experience; portfolio of relevant previous projects highly preferred.
• Minimum three years working experience in marketing, communications or related work. B2B experience preferred.
• Experience in energy industry strongly preferred, with a focus on the US market.

Why you and us?

You are valued - as your true self. At Wärtsilä YOU matter. We value diversity and are committed in supporting inclusive work community.

Your growth is supported. We believe in continuous learning & teamwork. Wärtsilian community has your back when it comes to development opportunities - so you can develop beyond your potential.

You get to make a difference. Innovation and sustainability are important for us. Every day, we - Wärtsilians - put our hearts and minds into enabling sustainable societies through innovation in technology and services into reality.