Brand Manager

Job Description

1. responsible for the development of brand promotion plan, including planning, implementation, management and other aspects;
2. Responsible for the writing, design, production and release of brand promotional materials, including posters, advertisements, brochures, websites, wechat public accounts, Weibo, Facebook, linkedin and other promotional media; (Responsible for the company's external information release, event dissemination, product promotion and other work, and monitoring and evaluation of communication content and cross-departmental external information monitoring and evaluation);
3. Plan and organize various brand promotion activities, including exhibitions, media publicity, etc., to improve brand awareness and reputation (if arranging media interviews with CEO, CFO and other senior executives, preparing speeches or speaking points for senior executives to participate in important activities);
4. Rationally arrange and manage media budget and supervise the implementation of activities;
5. maintain the brand image, establish and maintain a good brand image, enhance the credibility and image of the brand;
6. Monitor competitors' brand promotion activities, provide effective competition countermeasures for the company, and constantly optimize brand promotion strategies;
7. Complete the tasks assigned by the leader.

Preferred Qualifications/Experience

1. Bachelor degree or above, marketing, advertising, media and other related majors preferred;
2. Passed CET6 or IELTS 6.5 or TOEFL 80, with overseas study experience;
3. with strong marketing and brand management knowledge and skills, familiar with brand, corporate image publicity, at least 1-2 years of relevant work experience, familiar with the use of wechat public account;
4. good communication, management, organizational skills, able to effectively organize and manage brand publicity;
5. with strong creative thinking and creative design ability, able to carry out innovative brand promotion activities;
6. with excellent writing skills and expression skills, able to write high-level brand publicity materials;
7. With strong self-learning ability and adaptability, I can actively follow up the development and changes of the industry and the market, innovate working methods, and constantly improve my brand management ability;
8. Working experience in new energy industry is preferred.