Hoofd Marketing

Job Description

At Haven, we're on a mission to modernize the electric grid through the deployment and aggregation of solar and battery storage. Through strategic partnerships with utilities, non-profits, EPCs, and government agencies, we deploy distributed energy resources at residential and small C&I sites to build virtual power plants (VPPs) at scale. We believe that widespread, decentralized solar and storage is essential to a more resilient and sustainable energy future - come join us.

Summary of Role

The Head of Marketing will lead Haven Energy's marketing strategy and execution, with a focus on building a scalable, high-performance demand engine that drives customer acquisition and revenue growth.

This is a hands-on leadership role responsible for developing and optimizing full-funnel marketing programs in a dynamic and evolving market environment. The ideal candidate brings deep expertise in performance marketing, strong analytical rigor, and a track record of building efficient growth engines in complex, highly competitive categories.

You will partner cross-functionally across sales, product, operations, and external stakeholders to translate market opportunities into measurable business outcomes.

This role is a true player-coach position. You will operate as the architect of Haven's growth engine while also executing critical components directly. The ideal candidate is equally comfortable setting strategy, building scalable systems, and getting into the details such as launching campaigns, analyzing performance, and iterating quickly.

What you'll do

Marketing Strategy & Execution

• Define and evolve Haven's go-to-market strategy, including positioning, messaging, channel mix, and investment priorities
• Balance short-term performance with long-term brand and market development
• Lead integrated campaigns across multiple channels and customer touchpoints
• Own external communications, PR strategy and execution.
• Oversee creative strategy, messaging, and testing across channels.

Demand Generation & Performance Optimization

• Optimize and scale a multi-channel demand generation engine to drive customer acquisition and pipeline growth
• Own performance across digital and offline channels, continuously improving efficiency and scalability
• Develop full-funnel strategies that improve conversion from initial engagement through closed business
• Establish a rigorous testing and optimization framework across campaigns, creative, and user experience
• Continuously improve conversion rates, cost efficiency, and overall marketing ROI in low-volume, high-precision environments.
• Partner with internal teams to optimize the end-to-end customer journey

Analytics & Measurement

• Leverage data to inform segmentation, personalization, and campaign performance
• Define KPIs tied to pipeline and revenue outcomes
• Build dashboards and reporting frameworks to inform executive decision-making

Partner & Program Marketing

• Lead marketing collaboration with utility and strategic partners, working closely with their marketing teams to:
• Build program branding and positioning
• Design, launch, and execute joint marketing campaigns
• Align messaging with partner goals and customer expectations
• Navigate complex operating environments, ensuring alignment and execution across multiple parties
• Represent Haven as a trusted, capable marketing partner to external stakeholders

Team & Agency Management

• Lead, mentor, and scale a high-performing marketing team
• Establish clear processes, accountability, and execution cadence both for internal teams and external agencies, vendors, and contractors as needed
• Optimize resource allocation to efficiently enable Haven's high growth goals

Must haves

• 8-12+ years of D2C marketing experience, with prior ownership of company-wide marketing strategy.
• Demonstrated ability to operate as a hands-on leader in a high-growth or resource-constrained environment
• Deep experience executing and optimizing campaigns directly-not solely through agencies or large teams
• Comfortable switching between strategy, execution, and analysis on a daily basis
• Experience leveraging AI tools to drive outcomes and efficiency
• Proven success operating in highly targeted or geographically constrained markets
• Comfortable operating with ambiguity, constraints, and small audience sizes
• Strong collaborator who can influence without authority-internally and externally
• Data-driven decision maker with a practical approach to attribution and ROI
• Mission-aligned and motivated by building systems that deliver real-world impact
• Experience scaling high-growth or early-stage companies

Preferred experience

• Experience in residential solar, energy storage, or home electrification
• Experience working with strategic partners (e.g., utilities, large enterprises, public sector, or regulated entities) on joint marketing initiatives
• Experience marketing to low income and/or immigrant populations
• Experience designing for and running multi-lingual campaigns
• Familiarity with marketing in geographically or operationally complex environments
• Hold an MBA or equivalent advanced degree

Why Join Us?

At Haven Energy, you'll have the opportunity to lead a transformative business to build a more resilient energy infrastructure. You'll work with a passionate team, enjoy a collaborative work environment, and have opportunities to grow and shape the future of DER deployments. Haven offers competitive salaries, equity ownership, performance bonuses and a flexible work environment.

Equal Employment Opportunity

Haven embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.