Principal Marketing Analyst

Testing Required: Not Applicable

Hybrid Role: This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee's primary residence, unless allowed (or prohibited) through the Company's remote work guidelines.

Emergency Response: Yes - Must be available to perform a primary assignment in support of DTE's emergency response to storms or other events that impact service to our customers.

Job Summary

• Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.

Key Accountabilities

• Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plans
• Gathers information, analyzes, designs, recommends and implements solutions in area of responsibility
• Manages operations and resources, monitors, reports and develops strategies to improve on key performance metrics
• Creates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals
• Develops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projections
• Interfaces with business units appropriate for the assurance of timely execution of customer-related projects
• Defines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectations
• Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings
• Represents and promotes the program at public events and activations, communicating confidently with diverse audiences, educating customers on the program's value and benefits, and responding clearly to questions.
• Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff

Minimum Education & Experience Requirements

• Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline and 5+ years of relevant work experience

Other Qualifications

Preferred

• MBA or relevant post-graduate degree.
• Experience in developing and executing integrated customer-awareness campaigns across social media, email, digital advertising, web, content and other relevant marketing platforms, with the ability to use customer insights, audience segmentation, channel performance data and consistent messaging to build sustained awareness, engagement and enrollment.

Other Requirements

• Analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.
• Advanced project management skills, including scheduling, estimating and budgeting skill sets.
• Lead continuous improvement efforts and use process design outcomes to solve problems.
• Written, verbal communication and advocacy skills consistent with the ability to present results of projects and research to executivelevel leaders.
• Ability to work in a 'team' and/or 'matrix' structure, supporting multiple clients, procedures and policies.
• Ability to cope with multiple demands from leadership, customers and staff in a positive and professional manner; displays a calm demeanor under pressure.
• Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.
• Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3+ year(s) of substantive experience with these applications.

Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.

At DTE Energy, we are committed to providing an inclusive workplace where everyone feels welcome and a sense of belonging. We seek individuals with a heart for service, a passion to help our communities prosper, and ideas to help shape the future of energy. We are proud to be an equal opportunity, employer that considers all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, height, weight, genetic information, marital status, pregnancy, protected veteran status or any other status protected by applicable federal and/or state laws.