Growth Marketing Lead

Job Description

Our mission is to make consumer energy resources (CER) affordable and accessible for everyone.

Brighte is building the platform to enable and accelerate the energy transition by making it affordable, easy and less risky to buy and sell energy equipment.

Our founder and CEO, Katherine McConnell, has been awarded Telstra Businesswoman of the year in 2020 as well as winning the Sustainability Crusader award at B&T's 2023 Women Leading Tech Awards. She is a passionate and humble leader who has a human first approach to business.

As a business in 2025, we have been named a AFR Sustainability Leader within the Banking and Finance category and won the inaugural Sustainability Award at the Affies in 2024!

About the Role

As the Growth Marketing Lead (Vendor Lifecycle) you will own the end-to-end lifecycle of Brighte's vendor and equipment retailer ecosystem. You will design, implement, and optimise segmented and automated journeys that engage, enable, and retain vendors while ensuring their active participation in Brighte's partner programs.

This is a hands-on execution role. You will be on the tools daily to build, test, and optimise while leading and coaching two direct reports.

Responsibilities

• Own the full vendor lifecycle - onboarding, activation, engagement retention, advocacy.
• Build and optimise automated journeys using HubSpot, Salesforce, and AI tools to scale personalised engagement.
• Identify churn signals and implement automated re-engagement strategies
• Increase vendor participation in Brighte's partner programs, ensuring vendors are engaged, enabled, and activated.
• Jointly design and run partner programs with the Product team to drive top-of-funnel demand generation and improve lead conversion into financed projects.
• Report on program participation, funnel performance, and ROI.
• Lead the business unit that respond to internal marketing requests while maintaining and governing collateral to ensure brand consistency and compliance.
• Use Canva, Figma, and Atlassian tools to design, manage, and deliver campaigns and assets.
• Partner with sales and product on campaigns, events, and launches.
• Champion AI-first marketing, leveraging Copilot, automation tools, and data platforms to improve scale and efficiency.
• Manage and coach two direct reports while remaining hands-on by setting clear goals, allocating resources, and building capability.

What You'll Bring

• You bring fintech or platform experience. You've scaled vendor/partner ecosystems before and bring proven pattern recognition.
• You have B2B experience
• You're a hands-on operator who is on the tools daily, building and executing campaigns yourself.
• You are an AI & automation expert with deep knowledge of CRM, lifecycle marketing, and AI-driven systems (HubSpot, Salesforce, Copilot, Zapier).
• You have a lifecycle & partner program mindset and are skilled at designing journeys and programs that drive retention and acquisition.
• You're commercially sharp with the ability to link vendor programs and marketing activity directly to lead conversion and MRR growth.
• You're a strong communicator and storyteller, experienced creating compelling collateral and running events that support sales.
• You are a leader-coach who is comfortable running a small team, setting direction, and executing alongside them.
• Experience working in a highly regulated industry would be highly advantageous.

What's in it for you?

• Flexible working arrangements to suit individual needs and a hybrid work model. Our office is designed for collaboration, creativity and balance between office engagement and remote flexibility. Our in-office days are Monday through Thursday (4 days), with Friday as a remote day.
• Free lunch! Yes, there is such a thing! Kickstart your week with our Monday Mingle meaning lunch on us and great company. From tacos, to sushi, to charcoal chicken, it's a delicious way to catch up, unwind and connect.
• Get social. We host a range of social activities at Brighte. A fan-favorite being our weekly Thursday social event, where you can catch up with colleagues over a drink, snack and a game of table tennis.
• We want our employees to share in Brighte's success. You will be given an opportunity to join our Employee Share Option Plans (ESOP).
• Snacks galore - who doesn't love that? Our thoughtfully stocked pantry includes snacks to suit your every mood. Fresh bread, protein bars, popcorn, fresh fruit, chocolate, soy crisps, cookies - you name it! We also offer a carefully curated collection of wines and beer on tap for those looking to unwind or enjoy a social moment.
• End-of-trip facilities. Cycle in to work, lock up your wheels and have a shower in our end-of-trip facilities, which come complete with towel service and hair dryers.
• Anniversary leave - your dedication at Brighte won't go unnoticed. Enjoy an extra day to celebrate your work anniversary with us.

Diversity and Inclusion

At Brighte, we celebrate diversity and encourage you to bring your whole self to work. Our inclusive culture is the foundation of our innovative and dynamic environment.

Named LinkedIn's #10 Top Australian Start Up (2021), we know we wouldn't be anywhere without our investors, who believe in our mission and the opportunities that lie ahead for a brighter future.

Airtree Ventures, Grok Investments, Kim Jackson and Scott Farquhar's Skip Capital, and Qualgro Partners all continue to support Brighte in making this dream a reality!

If you want to join this mission-driven, inclusive, and highly collaborative team, click apply and upload your resume! All applicants will receive a response.

As part of our process, we require all candidates to undertake references and background checks, which include a police check, anti-money laundering and bankruptcy checks.