Senior SEO & GEO Search Lead

Job Description

We've been proudly Aussie since 1837, always finding new ways to innovate in energy and essential services. Now, we're moving towards a sustainable future through electrification and investing in renewable energy-and we'd like you to join us. Whether you're on-site, in the office, or somewhere in between, you'll find opportunities to grow your career here. You'll work with a team that's passionate about powering Australian lives, in a culture that values inclusivity, respect, and learning. Help us create a cleaner energy future, and we'll back you every step of the way as you build your career.

About the role

12 Month Fixed Term Contract | Melbourne Based | Hybrid Working

As our Senior SEO & GEO Search Lead, you'll play a critical role in shaping how customers discover AGL across both traditional search engines and emerging AI-powered experiences. This is an exciting opportunity to lead AGL's search strategy across AGL.com.au and MyAccount, combining deep SEO expertise with the rapidly evolving world of Generative Engine Optimisation (GEO) and AI visibility.

Working closely with the Senior Optimisation & Search Lead and partnering with teams across the business, you'll drive initiatives that increase organic performance, improve customer discoverability, and strengthen AGL's presence within AI answer engines and large language model experiences. You'll be the go-to search expert, translating technical insights into commercial outcomes, influencing priorities, and championing best practice across SEO, AI visibility, content and digital experience.

This role is ideal for someone who enjoys balancing strategy with execution. You'll lead the evolution of AGL's search capability, uncover opportunities through data and analytics, and work collaboratively with stakeholders to deliver initiatives that improve visibility, traffic, engagement and conversion.

What you'll be doing

• Evolve AGL's Search Strategy across SEO and GEO, bringing together initiatives, teams and priorities to grow Search capability, strengthen collaboration, and align outcomes with commercial objectives.
• Lead Search measurement and reporting, establish clear performance frameworks, insights and reporting rhythms that help teams track progress, align to business priorities, and identify opportunities for improvement.
• Lead AGL's technical Search capability by using data and insights to improve website performance, understand search engine behaviour, and partner with technical teams to enhance Core Web Vitals and Search visibility.
• Partner with the Content & Production team to establish governance, reporting and best practices for AI visibility, using insights into AI and LLM behaviour to track performance, identify opportunities, and improve AGL's mentions, citations and representation across AI-powered experiences.
• Operate as a trusted cross‑functional partner - communicating and driving initiatives through impeccable stakeholder management, supporting the Content Designer - Search and assisting with research activities, and unifying on planning each quarter.

About you

• Extensive experience in SEO, including technical SEO, on-page optimisation, website architecture, structured data, crawlability, indexation, Core Web Vitals and website migrations.
• Exposure or understanding of Generative Engine Optimisation (GEO), AI visibility and Answer Engine Optimisation (AEO), with the ability to optimise content for AI-powered search and LLM-driven experiences.
• Proven experience leading and delivering digital optimisation programs end-to-end, balancing strategic thinking with hands-on execution and stakeholder engagement.
• Advanced analytics and reporting capability, with experience leveraging tools such as Adobe Analytics, Google Search Console, BrightEdge and other enterprise SEO platforms to drive data-informed decisions.
• Exceptional stakeholder management and influencing skills, with the ability to build strong cross-functional partnerships and drive priorities across Digital, Product, Content and Technology teams.

At AGL, we offer a wide range of benefits including

• Flexible working options including hybrid work.
• Discounts on energy, telcos and solar plans.
• Participate in Energise - our reward & recognition program.
• Access 20 weeks of paid parental leave for the primary carer.
• Access to an additional week of recharge leave per year.
• Play an active role in our diversity & inclusion initiatives.
• Novated leasing and Electric Vehicle subscriptions.
• Access to study assistance, AGL's share purchase plan and insurance deals.

Benefits may change over time and vary based on role type and location.

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit: www.agl.com.au/careers

AGL is proud to be a WORK180 Endorsed Employer for All Women.

Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary.

The information provided as part of your application to AGL will be managed in accordance with the AGL Privacy Policy.

AGL does not accept agency submissions unless approval has been granted by a member of the Talent Acquisition team. Candidates submitted by an agency without approval will not be considered by AGL.