Direktør for produktmarketing

This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood... by customers, by analysts, and by our own teams.

If you're someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.

Why This Role Exists

We're scaling into a more complex, competitive market... and our narrative needs to scale with it.

Over the next 6-12 months, this role exists to:

• Establish disciplined, consistent messaging and positioning across the company
• Improve sales effectiveness through stronger enablement and clearer storytelling
• Bring structure and rigor to product launches and go-to-market execution
• Elevate how we show up with customers, analysts, and the broader market

If we don't get this right, launches stall, messaging fragments, and sales efficiency degrades.

What You'll Actually Do

You will own the full product marketing function... from narrative to enablement to market impact.

Build and own the story

→ Define and maintain the brand narrative across every touchpoint
→ Translate complex AI and utility data into clear, buyer-relevant messaging
→ Ensure consistency across web, sales materials, events, and executive content

Turn positioning into competitive advantage

→ Define how we win against competitors, alternatives, and "do nothing"
→ Run win/loss analysis that actually feeds back into messaging
→ Ground everything in real buyer behavior and decision dynamics

Enable sales to win complex deals

→ Build and maintain the full enablement system: decks, briefs, battlecards, frameworks
→ Support long-cycle, multi-stakeholder enterprise sales motions
→ Hold the bar on quality... not just output

Own product launch discipline

→ Drive structured, repeatable GTM for new capabilities
→ Align product, marketing, and sales around clear launch narratives
→ Ensure launches are both internally usable and externally credible

Turn customer insight into proof

→ Own Customer Advisory Board strategy and execution
→ Build case studies, testimonials, and proof that actually influence deals
→ Translate customer feedback into sharper positioning

Operate as a cross-functional force

→ Influence CPO, CRO, CEO, and senior stakeholders without authority
→ Push back when needed... with evidence, not opinion
→ Bring clarity where there is ambiguity

What Success Looks Like

Within 6 months

• Messaging and positioning are clearly defined and consistently applied
• Sales enablement is structured, usable, and improving field effectiveness
• You've built trust with executive stakeholders across Product, Sales, and Leadership
• Launches are more disciplined, coordinated, and effective

Within 12 months

• Sales cycles show improved efficiency tied to enablement quality
• Messaging resonates more strongly with buyers and analysts
• Customer evidence is actively influencing deals
• The PMM function is scalable and ready to expand

What You Bring

• 7-10+ years in B2B SaaS product marketing in complex, enterprise sales environments
• Proven ownership of narrative, messaging, and positioning... not just execution
• Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)
• Strong track record working with Product, Sales, and executive stakeholders
• Experience running Customer Advisory Boards and leveraging customer insight
• Exceptional writing and communication... clear, structured, executive-ready
• AI-forward mindset... using AI to accelerate research, writing, and execution at scale

What Sets You Apart

• You have a point of view... and you can defend it in a room full of executives
• You simplify complex technical stories without losing depth or credibility
• You can say no... even when it's uncomfortable, and even to senior leaders
• You manage high volume and complexity without losing structure
• You don't just create content... you create clarity

Non-Negotiables on Day 1

• Executive presence and credible communication
• Deep experience in narrative development and positioning
• Comfort operating in ambiguity and driving structure
• Ability to influence without authority at the highest levels
• Familiarity with AI and its role in modern workflows

Why This Role

• Work at the intersection of AI, data, and clean energy with real-world impact
• Direct exposure to executive leadership and strategic decision-making
• A defined market, real buyers, and a product that wins when it's understood
• The opportunity to build and shape the PMM function as the company scales