Experience Store Lead

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years, we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Role Overview

As an Experience Lead at the SolarSquare Experience Centre, you will act as a sales consultant and brand ambassador, guiding walk-in customers through their solar journey. You'll provide tailored consultations, nurture leads, coordinate home visits, and manage in-store kiosks. Your goal is to ensure a seamless, informative, and conversion-focused customer experience, while contributing to store performance and revenue.

Key Responsibilities

Customer Consultation & Sales Conversion

• Greet and engage walk-in customers, offering customized solar consultations.
• Explain solar system benefits, financing options, ROI, and available government subsidies.
• Use digital tools and interactive content to enhance the consultation process.
• Handle objections and explain technical concepts in a simplified, relatable way.

Lead Nurturing & Home Visits

• Follow up with store-generated leads through calls, messages, and appointments.
• Schedule and conduct home visits where needed to consult potential buyers.
• Collaborate with the Operations team to plan and complete Design Evaluation Visits (DEV).
• Maintain regular follow-ups to build trust and drive lead conversion.

Experience Centre & Kiosk Management

• Maintain a welcoming, clean, and informative in-store atmosphere.
• Operate and manage experience kiosks in malls or external locations.
• Engage walk-by traffic, generate interest, and capture new leads.
• Participate in customer engagement events and product demo sessions.

Store Performance & Reporting

• Monitor conversion metrics, daily walk-ins, and overall store performance.
• Use CRM tools and Excel to log, track, and analyze sales data.
• Drive personal and store-level targets and incentive goals.
• Report insights and customer feedback to enhance the buying journey.

Qualifications & Skills

Must Haves

• 2-5 years of experience in sales or consultative selling, preferably in solar, consumer durables, real estate, or financial products.
• Strong communication and relationship-building skills.
• Ability to simplify and explain technical topics clearly to customers.
• Proactive and persistent in lead follow-up and closure.
• Familiarity with CRM systems and Excel for daily performance tracking.

Good to Have

• Background in renewable energy or a passion for sustainability.
• Experience with in-store events, mall kiosks, or BTL activities.
• Ability to work independently while being a collaborative team player.
• Fluency in regional language(s) for stronger customer connect.