Marketing Officer

Become a Marketing Officer with d.light in Arusha, Tanzania. Oversee product and brand marketing to enhance customer engagement and drive sales. Enjoy a dynamic work environment and the opportunity to shape marketing strategies that align with company goals. Join d.light as a Marketing Officer in Arusha, Tanzania, where you will oversee product, brand, and trade marketing activities to enhance brand awareness and support sales. This role involves developing and executing marketing strategies, managing operations, and driving content creation across social media. Enjoy a collaborative work culture and the chance to make a significant impact in the renewable energy sector.

d.light Arusha, Tanzania On-site Full Time UTC+03:00

d.light

Company Overview

Name

d.light

Headquarters

San Francisco, CA, United States

Year Founded

2007

Business Model

Sector

Renewable Energy

Core Activities

d.light specializes in providing solar energy solutions to off-grid communities. Their product range includes solar lanterns, home systems, and solar appliances designed to improve energy access.

Revenue Streams

Their revenue primarily comes from the sale of solar products and systems, as well as financing options that allow customers to pay for products over time. They also engage in partnerships with governments and NGOs to expand their reach.

Locations & Geography

Global Presence

d.light operates in over 70 countries, with a strong presence in Africa and Asia. Their products are particularly impactful in regions where access to electricity is limited or non-existent.

Company Culture

Mission & Values

d.light's mission is to provide affordable and reliable solar energy solutions to underserved populations. They value sustainability, innovation, and social impact, aiming to improve the quality of life for their customers.

Work Environment

The work environment at d.light is collaborative and mission-driven, encouraging employees to contribute to meaningful projects that make a difference. They promote a culture of inclusivity and respect among their diverse workforce.

Employee Development

d.light invests in employee development through training programs and opportunities for professional growth. They encourage continuous learning and provide resources for employees to enhance their skills.

Activities & Projects

Current Projects

d.light is currently involved in expanding its solar home systems to reach more off-grid households. They are also working on innovative financing solutions to make solar energy more accessible.

Innovations

The company has developed a range of solar-powered products, including the d.light S300 solar home system, which provides lighting and charging capabilities for multiple devices. Their focus on innovation helps them stay ahead in the renewable energy sector.

Sustainability Practices

d.light is committed to sustainability by promoting clean energy solutions that reduce reliance on fossil fuels. Their products are designed to be environmentally friendly and contribute to reducing carbon emissions.

Career Opportunities

Job Openings

d.light typically has openings in areas such as engineering, sales, marketing, and operations. They seek individuals who are passionate about renewable energy and making a positive impact.

Benefits & Perks

Employees at d.light enjoy a range of benefits, including health insurance, flexible work arrangements, and opportunities for professional development. They also foster a supportive work culture that values employee well-being.

Contact Information

Social Media

Homepage

dlight.com

Careers Page

Careers at d.light

Last updated on 2025-03-27 | Report an issue

Job Description

The Marketing Officer will be responsible for overseeing product, brand, and trade marketing activities to drive brand awareness and support sales efforts across d.light's product portfolio. This role plays a critical part in developing and executing marketing strategies that align with company objectives and enhance customer engagement. Supports and drives both offline and online regional marketing initiatives.

Responsibilities

Develop and execute the annual country marketing plan aligned with the overall business strategy.
Implement brand strategy to build strong emotional connections between d.light, its products, and customers.
Lead channel and consumer marketing initiatives to support market positioning and brand growth.
Manage marketing operations to ensure efficient, high-quality, and consistent execution in line with global brand guidelines.
Drive content creation and engagement (Lead generation and conversion) on key social media platforms.
Support customer experience initiatives and ensure brand consistency across all touchpoints.
Collaborate cross-functionally to foster a motivated, high-performing marketing culture.
Plan and execute integrated marketing and advertising campaigns to build awareness and demand.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 3 years in a marketing role, preferably involving product, brand, consumer, or trade marketing.
Experience in fast-paced sectors like Energy, FMCG, Telco, or Services is preferred.
Good understanding of graphic design tools (e.g., Adobe Creative Suite).
Strong digital marketing and content development capabilities.
Ability to translate strategies into visual and written marketing assets.
Excellent verbal and written communication skills.
Creative thinking and strategic planning.
Data-driven mindset with strong analytical skills.
High attention to detail and strong organizational skills.
Strong collaboration and stakeholder management.
Ability to adapt global marketing strategies to local contexts.
Commercial acumen to support execution of effective marketing plans.