Area Business Manager (m/w/d)
Sun King
Company Overview
What They Do
Sun King specializes in off-grid solar energy solutions, evolving from basic solar lanterns to comprehensive home and business systems that include pay-as-you-go financing options. Their product range includes solar lanterns, solar home systems (SHS), solar inverters, and energy storage solutions utilizing lithium-iron-phosphate (LFP) batteries, which boast a lifespan of over 10 years and more than 2,500 cycles (source: cbinsights.com). The company targets the 1.8 billion people globally who lack reliable grid access, providing affordable alternatives to kerosene and diesel for low-income households, small businesses, schools, and health centers across Africa and Asia (source: sunking.com). Sun King's proprietary EasyBuy technology allows customers to pay for their solar products in installments, making clean energy accessible to a broader audience (source: sunking.com). With a strong competitive position as the world's largest off-grid solar company by distribution scale, Sun King differentiates itself through its extensive field agent network and innovative product offerings (source: citigroup.com).
Projects & Track Record
Sun King has made significant strides in expanding solar access, having powered over 82 million people historically, with 18 million Kenyans benefiting from their products over the past decade. Notably, one in five Kenyans currently uses Sun King's solar solutions, and the company has seen its user base in Nigeria triple within the last year (source: physics.illinois.edu). The company has partnered with Imagine Worldwide to install solar systems in every primary school in Malawi, managing the entire value chain from manufacturing to installation (source: sunking.com). Additionally, a recent $156 million securitization deal closed in 2025 aims to provide solar access to 1.4 million Kenyan households and businesses through distributed rooftop systems (source: citigroup.com). The company is also expanding its manufacturing capabilities with a new 10,000-square-meter facility in Tatu City, Kenya, which will initially produce 700,000 solar units annually (source: expogr.com).
Recent Developments
In the past two years, Sun King has successfully closed a landmark $156 million local currency securitization with Citi and partners, aimed at delivering solar solutions to 1.4 million Kenyans, thereby supporting the country's electrification goals (source: citigroup.com). The company also inaugurated its first African manufacturing plant on December 1, 2025, in Tatu City, Kenya, which will produce solar products including TVs and smartphones, creating hundreds of jobs and an initial capacity of 700,000 units annually (source: pvknowhow.com). Earlier, a $260 million financing round provided $100 million specifically for the expansion into larger AC systems and appliances, further solidifying Sun King's market position (source: physics.illinois.edu). The company has maintained consistent profitability while scaling operations and rebranding fully to Sun King (source: physics.illinois.edu).
Working There
Sun King offers a variety of roles across different departments, including sales, operations, customer service, training, risk management, and research/procurement. The company employs over 34,000 field agents who are involved in sales, installation, and service, with a focus on hiring at their Nairobi headquarters and the new Tatu City manufacturing facility (source: sunking.com). The company culture emphasizes grassroots distribution and innovation tailored to off-grid needs, while also ensuring job stability and local economic impact through job creation and supply chain localization (source: physics.illinois.edu). Documented employee benefits include flexible financing options, comprehensive warranties on products, professional installation, after-sales support, and free maintenance checks, all contributing to a supportive work environment (source: sunking.com).
Contact
Last updated on 2025-12-27 | Report an issue
Job Description
The Area Business Manager will coordinate sales, collections and distribution operations in the area they are assigned for the direct distribution of Sun King Solar products sold on Pay-As-You-Basis (also called and recognized as 'EasyBuy' Business unit) through a network of agents called as 'Energy Officer'. The Area Business Manager is ultimately accountable for generating sales, ensuring collections are timely and accurate and keeping the entire Direct Distribution growing rapidly in a sustainable manager.
What you would be expected to do
- Hire & retain Energy Officers: Hire, train and maintain a team of at least 40 Sun King Energy Officers in the area. Use multiple avenues for finding the right talent to sell Sun King EasyBuy products with the help of village influencers such as the village heads, teachers, religious heads, doctors, farmers and others, as applicable. Create a reputation and goodwill for the mission of Sun King to provide clean, affordable and reliable source of energy in their areas.
- Training of Energy Officers: Provide training to the Energy Officers on several aspects of the business such as sales, collections, product, technical, inventory and logistics related. Ensure that they are fully supervised in the best professional manner demonstrating highest levels of integrity, ethics and professionalism while dealing with customers.
- Provide role clarity to Energy Officers: Provide complete clarity to Energy Officers related to their day to day tasks, sales & collections plans, routes and targets. This includes, ensuring Energy Officers have sales route/area to sell in, they know on how to demonstrate and sell Sun King products, they have the confidence to be able to present and resolve basic customer queries on the spot and they have access to Area Business Manager at all times in case of questions and concerns.
- Daily field visits: Have a weekly touchpoint with every Energy Officer in your area ' either through in-person meetings, making a sale to the customer in your area or having a call. Resolve all possible issues faced by the Energy Officers and report them to your Regional Business Manager, every week. Ensure that first 5 sales of each Energy Officer is done along with the Area Business Manager in the area, by each Energy Officer to ensure that the core sales and collection process is fully understood by each Energy Officer.
- Work with Energy Officers: Conduct joint field work with a group of Energy Officers to provide sales and collection training on a weekly basis and drive EO engagement. This includes doing night activations, market activations, visiting local communities and gatherings such as SACCOs, Self Help groups, retail centers and markets to make group sales.
- Exceed your sales & collections targets: Meet or exceed sales and collection targets established on 2nd of every month by your Regional Business Manager. Provide daily, weekly updates on sales, EO recruitments, Customer issues and resolutions, in alignment with your Regional Business Manager.
- Drive robust field sales processes: Review collection progress with your Energy Officers daily and provide adequate training to them on driving better collections in your areas. This includes, customer and area profiling, ensuring regular and timely collection follow-ups, resolving customer issues to ensure they make payments and ultimately repossessing the systems as a last recourse in case the customer defaults.
- Remain externally focused: Keep an eye on companies selling similar products within your area and ensure you take adequate measures to protect and grow our business from pressures. Pre-inform your management team and take measures to ensure Sun King remains a paramount brand name in Solar products for your area.
- Resolve customer issues: Provide world-class customer service to your customers as it relates to product delivery, training on how to use and make payments, installation, after sales warranty issues. Ensure that you work with your Energy Officers to establish clear expectations and processes to resolve all customer issues within 24 hours.
- Control Marketing & Other spend: Provide adequate marketing materials & equipment (such as smartphones) necessary to all your Energy Officers. Ensure we get maximum return on investment for all the costs we incur in areas of marketing, supply chain, store maintenance and smartphone issuance.
- Review meetings with Energy Officers: Conduct weekly table meetings with Energy Officers and ensure that you have RBM present in those meetings to resolve any outstanding customers or EO issues. Coordinate, plan and organize the meeting to have maximum attendance and progress. Recognize outstanding performers from time to time and ensure the motivation of Energy Officers is maintained at an all-time high.
- Grow Retail presence: Ensure the retail network in your Area grows with the help of the Cluster leaders, hired under you.
You might be a strong candidate if you
- Have a degree in a Business-related field OR equivalent and at least 3 years hands on experience in Sales.
- Have excellent Computer knowledge with comprehensive knowledge of Excel and PowerPoint
- Have extensive Customer Care experience
- Are innovative, and you think out of the box
- Are skilled in Planning, Organizing, Prioritizing, maximizing value and see the big picture
- Are able to skillfully builds relations, works on internal & external relationships
- Listens well, coaches' others and is disciplined in their learning practice
- Has Operation Excellence (Keeps promise, seeks to be informed and gives excellent Customer Satisfaction
- Have knowledge of the territory
What Sun King Offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
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About the role
August 31, 2025
Full Time
Company
January 2, 2026
On-site
- Bida, Nigeria
At least 3 years in Sales
UTC+01:00
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