Head of Market Acquisition

At Greenely, we're on a mission to transform how households use and benefit from energy. Through our smart energy platform, we help people understand, optimize and earn from their electricity - all in one app. By connecting homes with smart devices like EV chargers, solar panels and batteries, we enable households to reduce costs while supporting a more balanced and sustainable energy system.

We're expanding further across the Nordics - currently ramping up in Finland.

We're looking for a Head of Market Acquisition to successfully build Greenely in Finland. This is a hands-on role for an entrepreneurial operator who wants to build a market from the ground up - combining growth, partnerships, marketing and hardware sales to drive our early success.

If you thrive in fast-paced environments, enjoy figuring things out from zero to one, and want to shape the future of energy in the Nordics, this role is for you.

Your mission

Your mission is simple but ambitious: make Greenely a household name in Finland.

In the first 6-12 months, your focus will be driving early growth and establishing the foundations for long-term expansion.

Key outcomes include:

• Customer acquisition in Finland
• Strong unit economics
• Establish the Greenely brand in Finland
• Collaborate on hardware sales (e.g. home batteries and related solutions) with our Head of BESS Sales

Over time, you'll also help build the Finnish organization, take on people leadership, recruit key team members, and shape our long-term market presence.

What you'll do

This is a highly entrepreneurial role where strategy and execution go hand in hand.

Drive market growth

• Identify and scale customer acquisition channels
• Test, analyze and optimize growth initiatives
• Ensure strong performance across the funnel

Own the go-to-market engine

• Manage marketing initiatives and campaigns
• Work with external partners (PR, brand, digital agencies) to build awareness
• Adapt and implement Greenely's brand direction in the Finnish market

Build key partnerships

• Establish and maintain relationships with strategic partners
• Work closely with hardware partners and sales channels

Be the operational hub

• Track data, customer insights and performance metrics
• Continuously refine strategy based on market feedback
• Own planning, budgets and execution

Shape the long-term organization

• Help define the Finnish market strategy
• Recruit and lead the local team as the business grows

Who you are

We believe you're someone who enjoys building things where nothing exists yet.

You might have:

• 5-10 years of experience in growth, strategy, operations or business development
• Experience from high-performance environments (e.g. startups, scaleups, consulting, venture-backed companies)
• A track record of driving growth or launching new markets
• Experience in B2C products or consumer platforms

It's a strong plus if you:

• Have experience in energy, climate tech, or hardware-enabled products
• Have started a company or built a new business unit
• Have worked in consulting or operational leadership roles

You're likely someone who:

• Is analytical but highly action-oriented
• Loves testing, learning and scaling what works
• Is comfortable wearing many hats
• Thrives in hectic, high-growth environments
• Has demonstrated leadership experience

Languages: Fluent Finnish and English.
Start date: Aug 2026
Location: Remote from Finland until we have a local office there. Includes some travel to our HQ in Stockholm every now and then - let's discuss what works best.
Reports to: VP of Growth, Robin Jansson

Why join Greenely?

• Build a market from scratch - real ownership from day one
• Work on one of the biggest transitions of our time: energy
• Join a fast-growing climate tech company expanding across the Nordics
• Be part of a team that believes energy should be simple, smart and rewarding

At Greenely, we believe the energy transition should work for everyone. The future energy system won't just power homes - it will empower them.

And Finland is next.