Performance Marketing Manager

Job Description

We are on the mission to build Europe’s leading energy management platform to provide fair, clean energy to everyone. ⚡

We’re a diverse team of 44+, with 52% being female and from 14+ nationalities, and steadily growing. With having raised a total of €22.5 M, we are looking for passionate people to join us on our mission! 🚀

Energy. Just Better.

As the sole Performance Marketing Manager at Ostrom, you will play a pivotal role in shaping our digital marketing strategies and driving our online presence. Reporting into the Head of Marketing, your primary responsibility will be to develop, implement, and optimize our performance marketing efforts across various digital channels. We are looking for someone with very strong attention to detail who has experience managing large budgets.

We’re a fast-paced, dynamic startup where you’ll thrive if you’re adaptable, resourceful, and self-driven. We’re still figuring a lot of things out, so if you’re comfortable with ambiguity, love solving challenges, able to drive projects forward independently whilst still being collaborative, you’ll fit right in.

Key Responsibilities

• Develop targeted performance marketing strategies, focusing on creative and cost-effective customer acquisition, to achieve company-wide growth goals.
• Extensive experience in paid social and paid search.
• Specialized in at least one performance channels while maintaining a generalist’s understanding of other marketing channels.
• Utilize tools such as Google Analytics 4 (GA4), Google Tag Manager, and build reports in Tableau to gather insights, measure performance, and inform decision-making.
• Independently manage campaigns across different platforms, ensuring they are optimized for maximum efficiency and effectiveness.
• Analyze data to identify trends, insights, and opportunities for growth and improvement.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all marketing channels.
• Stay updated with the latest industry trends, tools, and best practices.

Qualifications

• 2-3 years experience as a performance marketer.
• Proven experience as a generalist in digital marketing, with a strong specialization in at least one channel.
• Solid understanding of performance marketing metrics and KPIs, e.g. CPC, CVR, CAC, etc.
• Proficient in GA4, Google Tag Manager, Google Ads, Meta Ads, TikTok Ads, Reddit Ads, etc.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Strong project management and organizational skills.
• Excellent communication and teamwork abilities.

Nice to have

• Mobile marketing experience.
• Native German.
• Startup experience.

Interview process

The interview process consists of

1. Introduction call with Clarize, Head of Marketing
2. Case Study
3. Technical interview with Clarize, Head of Marketing
4. Meet the team:
   1. Casual call with 2 other Marketing team members
   2. Call with Karl, Co-founder and CMO/CPO
5. Receive an offer

As the fastest growing green and digital Certified B Corp™ energy provider in Germany, we are driving the energy transition making renewable energy more accessible and inclusive. We do this by offering variable tariffs, dynamic pricing, Smart EV Charging, smart HVAC, solar, and more!

At Ostrom you will work in a dynamic and open environment, where you have space to be yourself, take on challenges, and grow.

• Be in the know: Open and transparent communication, from our weekly town hall, quarterly company-updates, to retrospectives. Share your ideas — feedback goes both ways!
• Collaboration and connection: Success is shared and collaboration gets us there. Success is also best celebrated together! So join in on our Friday happy-hour, team and company events.
• You do you: Flexibility ensures everyone can work where is best for them. Office goer? Awesome. Working from home? Awesome. Working from Sardinia? Jealous.
• Try it: Our mindset is we are learning together, with personalized development pathways, learning budgets, and company-wide knowledge sharing sessions. Give it a go and learn along the way.