Senior B2B Marketing Manager

Job Description

We have a fantastic opportunity for an experienced, driven and dynamic B2B Marketing Manager, to lead the charge in shaping and delivering our marketing strategy. This is an exciting time join Good Energy, as we're poised for growth.

This is a critical role in supporting the growth of our B2B energy supply, commercial solar, and heat solutions propositions. In the role you'll work closely with the Sales teams, senior stakeholders, and strategic partners to maximise opportunities. With a collaborative nature, you'll feed requirements to the Head of Digital & Head of comms to deliver first class marketing activity. You'll develop a keen understanding of our B2B product suite and work closely with senior stakeholders including the Commercial Director and Sales Director to utilise existing and new marketing opportunities to help meet our sales targets.

It's a role with responsibility, influence, and the chance to make a real impact in a purpose-driven, flexible, and inclusive business. You'll be hands-on in planning, executing, and measuring campaigns across multiple channels, supported by a collaborative team of marketing specialists.

Responsibilities

• Lead Marketing Strategy: Develop and execute end-to-end marketing plans across all marketing channels.
• Campaign Delivery: Run integrated campaigns that communicate the value of the company's 360 solution to B2B audience.
• Commercial Impact: Collaborate closely with Sales, Product, Operations, and Leadership teams to ensure marketing initiatives directly support business objectives and revenue growth.
• Team Leadership: Manage and develop a small marketing team, providing coaching, leadership, setting clear direction, nurturing talent, and fostering a culture of accountability and creativity.
• Operational excellence: Maintain a strong focus on detail and execution, managing multiple plans, campaigns, and priorities with clarity, consistency, and resilience.

What you'll need to succeed

We're looking for commercially minded and passionate B2B marketer who thrives in fast-paced, dynamic environments. With a blend of strategic thinking and hands-on delivery, you'll be confident in leading teams, influencing stakeholders, and driving campaigns that deliver measurable results. You'll bring energy, creativity, and a collaborative spirit to help us grow our business and strengthen our brand.

Essentials

• Proven B2B marketing experience, ideally within the energy, utilities, or technology sectors.
• Strong track record of delivering results through integrated, multi-channel marketing strategies.
• Demonstrated leadership and team management skills; confident presenting insights, results, and recommendations to senior stakeholders.
• Strategic thinker with a hands-on, detail-oriented approach and excellent project management skills.
• Commercially savvy with the resilience and adaptability to thrive in a high-growth, fast-paced environment.
• Experienced in managing multiple products and simultaneous go-to-market plans across different channels.
• Skilled in overseeing complex, cross-functional projects, including events, campaigns, and content development.
• Highly collaborative, with strong stakeholder engagement and influencing capabilities.
• Quality-driven and passionate about continuous improvement; not afraid to challenge the status quo.
• Fast learner who remains calm under pressure and thrives on juggling competing priorities.
• Committed to delivering high-impact, high-quality work that exceeds expectations.

Benefits you can rely on

Great allowances for hybrid working:
🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.

📖 £500 annual development allowance: to spend on your chosen development area, whether that's in your current role, or future roles.
🎁15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.

🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You'll also have the option to buy additional leave, allowing for a better work-life balance.

💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.