Marketing Manager (m/w/d)

Job Description

Skeleton's Commercial department is looking for a driven and experienced Marketing Manager for the US Market to drive and execute our go-to-market strategy in the United States. This is a strategic role requiring deep market knowledge, technical understanding, and hands-on execution skills.

We’re looking for someone who combines strategic thinking with a do-what-it-takes mindset—someone who can grow Skeleton’s US footprint with smart, cost-effective marketing that punches above its weight.

As the Marketing Manager for the US Market, your main objective is to drive demand generation, brand visibility, and lead acquisition across key customer segments: transportation OEMs, energy and grid companies, industrial integrators, and mobility players. You will be the go-to marketing expert for all activities in the United States and work in close alignment with our sales and product teams.

Your responsibility areas

• Develop and execute Skeleton’s US marketing strategy, including lead generation campaigns, product messaging, and channel selection.
• Create compelling and technically accurate content tailored to US audiences (e.g., whitepapers, case studies, customer success stories, product brochures).
• Plan and manage participation in US trade fairs, industry events, and conferences relevant to batteries, energy storage, and electrification.
• Manage digital campaigns (LinkedIn, Google, industry platforms) in close collaboration with digital marketing colleagues in Europe.
• Conduct market research and competitor analysis to tailor Skeleton’s US positioning and messaging.
• Collaborate with sales teams to localize pitch decks, presentations, and sales enablement materials.
• Build relationships with relevant US media, industry analysts, and associations to enhance visibility.
• Monitor KPIs, report performance, and adapt plans based on results and business priorities.
• A hustle mentality: you’re resourceful, proactive, and comfortable rolling up your sleeves to get things done.

Requirements

• 5+ years of marketing experience in the energy storage, battery, power electronics, or industrial electrification sectors.
• Proven success in marketing physical products (not just SaaS or services), ideally in B2B/industrial segments.
• Solid understanding of US market dynamics, customer expectations, and regulatory or policy trends relevant to clean tech.
• Strong experience in content creation, storytelling, and translating complex technology into clear business value.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools.
• Ability to manage campaigns from planning to execution, including working with agencies and freelancers.

Preferred qualifications

• Experience working in a scale-up or growth-stage tech company.
• Comfortable in a remote-first, cross-functional, and international environment.

Benefits

• We offer flexible working hours, with the possibility of mobile working without core working hours and sufficient freedom for your own ideas.
• A flat hierarchy culture - fostering our great working atmosphere.
• A motivating opportunity for continuous growth at Skeleton.
• An additional day off every year for your birthday.

We're not just about energy storage. We're about redefining energy for a net-zero future, and we'd love for you to be a part of our journey.