Digital Marketing Specialist – Search & AI

Job Description

All Energy Solar is seeking a Digital Marketing Specialist – Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, create compelling content, ensure accurate targeting, and track performance to optimize results. If you’re data-driven, detail-oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

Responsibilities & Essential Functions

Campaign Strategy & Execution

• Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
• Conduct comprehensive keyword research, audience targeting, and A/B testing to continuously optimize campaign performance.
• Monitor evolving search trends and platform algorithm changes—including the impact of AI in search engines (e.g., Google AI Overviews)—and adjust strategy to maintain strong search visibility.
• Enhance All Energy Solar’s visibility and brand reputation within AI-powered platforms such as ChatGPT, Gemini, and Grok.

Analysis & Reporting

• Track and report key performance indicators (KPIs) including impressions, click-through rates, conversions, and ROI.
• Maintain performance dashboards and present data-driven insights to stakeholders across the company.
• Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
• Leverage automation and AI tools for data analysis, bid management, and campaign forecasting.

Collaboration & Innovation

• Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
• Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
• Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.

Other Duties

• Other duties and tasks as assigned by management.

Skills/Qualifications

Experience

• 3+ years of proven experience in digital marketing, SEM, and SEO or a related field.
• Experience in the solar industry or a related sector (energy, home services, construction) (preferred).

Technical Proficiency

• Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
• Proficient in SEO/SEM strategy, platforms, and best practices.
• Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
• Familiarity with CRM and CMS systems such as HubSpot and WordPress (preferred).
• Experience with AI-enhanced SEM tools (preferred).
• Successful experience with CRM software and sales analytics tools (preferred).

Core Skills

• Strong understanding of SEO/SEM strategy, platforms, and best practices.
• Excellent organizational skills and attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong interpersonal and communication skills for cross-functional and internal collaboration.
• Able to work under pressure, prioritize projects, and meet deadlines.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer (frequent).
• Must be able to lift up to 15 pounds at times (infrequent).
• Ability to type at least 50 words per minute (frequent).

Compensation

• This is a full-time exempt salaried position with an expected base annual salary range $55,000 – $65,000 (Depending on Qualifications & Experience).
• Hybrid: This position is eligible to work a combination of in-office work at AES headquarters (St. Paul, MN) and remote/work from home eligibility: (Note: this is subject to change by management based on company and business needs, may or may not be eligible until 90+ days of employment/training period completion, will be determined and agreed on by management and employee, and contingent upon employees being in good standing).*
• Schedule: Monday – Friday, 8:00 AM – 5:00 PM (company core hours). This position and the working schedule offers flexibility and may require additional hours outside of normal working hours including but not limited to mornings, evenings, and weekends.
• PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
• 6 paid holidays + 1 floating holiday.
• Dental + vision insurance (free for individual).
• Health insurance (free individual option).
• 401K with company match (eligible after 90 days, age 21+).
• Discretionary Profit Sharing Bonus based on company performance.
• Free employee assistance plan.
• Company-provided training and Continuing Education.
• Much more!

Equal Employment Opportunity Statement

All Energy Solar is an equal employment opportunity (EEO) to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location that we facilitate. All Energy Solar is a proud promoter of employment opportunities to our Military and Veterans.