Silfab Solar

Brand Manager

Join Silfab Solar in Fort Mill, South Carolina as a Brand Manager on an 18-month contract. Lead brand strategy, build awareness, and manage marketing campaigns. Enjoy competitive wages, paid time off, and employee benefits including insurance and tuition reimbursement.
Silfab Solar
Silfab Solar Fort Mill, South Carolina, United States On-site Contract position UTC-05:00

Silfab Solar

Company Overview

Silfab Solar

Fort Mill, SC, United States

2010

Approximately 800 employees and estimated revenue of $217.3 million in 2023 (source: zoominfo.com).

What They Do

Silfab Solar focuses exclusively on photovoltaic module design, development, and manufacturing, producing high-efficiency solar panels tailored for North American conditions. The company utilizes advanced technologies such as TOPCon cells at its South Carolina plant and integrates proprietary SABC methods via recent patent acquisitions to enhance electrical performance (source: cbinsights.com). Its product lineup includes the premium Silfab Elite Series modules, which have received an "Excellent" rating on EnergySage.com and were recognized as a 2024 Kiwa PVEL Top Performer, emphasizing maximum power density, reliability, and compliance with Buy American standards for various applications (source: silfabsolar.com). The company targets installers, distributors, and businesses across North America, delivering modules from automated lines that prioritize domestic content to meet regional demand and policy incentives (source: cbinsights.com). Silfab differentiates itself through its leadership in premium-quality PV modules, operational experience as the largest private U.S. manufacturer, and rapid technology integration, positioning it ahead of competitors reliant on imports (source: silfabsolar.com).

Projects & Track Record

While specific completed project names and capacities are not detailed in available records, Silfab Solar supplies modules for utility-scale and community solar developments. Notably, the company has partnered with Pivot Energy for next-generation U.S.-made panels and has a supply agreement with Nexamp, one of the largest U.S. community solar developers, announced on December 17, 2024 (source: zoominfo.com). Ongoing expansions include scaling the Fort Mill, South Carolina cell manufacturing facility to operational status by late 2024, with a capacity of 1 GW for cells and 1.3 GW for modules, supported by recent financing (source: silfabsolar.com). Key clients encompass Pivot Energy and Nexamp, with partnerships involving technology providers like EnPV for patent acquisitions enabling SABC integration (source: cbinsights.com). Geographically, Silfab maintains a strong North American footprint across Canada and the U.S., with expansions focused on reshoring production to meet domestic demand (source: silfabsolar.com).

Recent Developments

In the last two years, Silfab Solar closed a $100 million financing round on November 21, 2024, which included $50 million in equity led by ARC Financial Corp. and a $50 million senior secured Green Loan to scale its Fort Mill cell plant, bringing total funding to $230 million (source: silfabsolar.com). The company also announced supply agreements with Pivot Energy and Nexamp in 2024 for U.S.-made panels targeting community solar projects (source: zoominfo.com). Additionally, Silfab acquired patents and trademarks from EnPV, including a solar module patent granted on December 12, 2023, to advance SABC technology for the Elite Series (source: cbinsights.com). Milestones include achieving 2024 Kiwa PVEL Top Performer status and ramping up U.S. facilities, with no reported mergers or additional acquisitions beyond intellectual property deals (source: silfabsolar.com).

Working There

Silfab Solar employs around 800 people across various functions, including manufacturing, engineering, and support roles. The leadership team includes President and CEO Paolo Maccario, along with a CFO and COO, indicating a structured approach to production operations, cell and module fabrication, automation, innovation/R&D, finance, sales, and customer support (source: zoominfo.com). Hiring is currently active at U.S. sites, particularly in Fort Mill, South Carolina, and Burlington, Washington, to support capacity growth and create American jobs, as emphasized in recent financing announcements (source: silfabsolar.com). The company culture promotes a safe and equitable workplace, respect for partners and communities, ethical standards, and employee-driven innovation, with all facilities featuring automated lines and a focus on local partnerships (source: silfabsolar.com). While specific benefits are not publicly detailed, the expansion plans highlight job creation and a mission to reduce carbon emissions through manufacturing, suggesting competitive packages aligned with industry norms in renewable energy (source: silfabsolar.com).

Last updated on Feb 23, 2026 | Report an issue

Job Description

This is an 18-month contract position with the potential for extension and the opportunity to transition into a full-time permanent role based on business needs and performance.

The Brand Manager will lead the development and execution of brand strategies to establish and grow the company's brand presence. This role focuses on building brand awareness, creating cohesive messaging, and delivering a consistent brand experience across all platforms. The Brand Manager will collaborate closely with internal teams, external agencies, and stakeholders to drive brand growth and ensure successful brand positioning in the marketplace.

Essential Duties and Responsibilities

  • Develop and implement brand strategies that align with business goals.
  • Define brand positioning and key differentiators in the market.
  • Create consistent brand messaging across all communication channels.
  • Conduct market research to identify opportunities for brand growth.
  • Lead the development of integrated marketing campaigns to promote the brand.
  • Maintain and enforce brand guidelines for consistent visual and verbal identity.
  • Oversee the creation of creative assets, including digital content and advertising materials.
  • Track and analyze brand performance metrics, providing insights and recommendations.
  • Ensure a seamless and consistent brand experience at all customer touchpoints.
  • Manage brand presence at events, sponsorships, and public-facing activities.
  • Oversee budget allocation and manage the brand marketing budget effectively.

Qualifications

Skills

  • Strong knowledge of market research, consumer behavior, and brand analytics.
  • Proficient in digital marketing platforms, content creation, and social media strategies.
  • Expertise in creative direction, campaign management, and project management.
  • Ability to analyze brand performance and develop actionable insights.
  • Excellent communication, presentation, and negotiation skills.

Traits

  • Creative thinker with the ability to innovate and problem-solve.
  • Strategic mindset with a focus on long-term brand growth.
  • Strong attention to detail and a passion for delivering quality work.
  • Collaborative team player who thrives in a cross-functional environment.
  • Adaptable and comfortable working in a fast-paced, dynamic setting.

Education and/or Experience

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • 5+ years of experience in brand management, marketing, or related role.
  • Proven track record of successfully developing and executing brand strategies.
  • Experience in manufacturing or relevant market is a plus.
  • Previous experience managing marketing budgets and external partnerships is preferred.

Additional Information

  • 18-month contract with potential for extension and opportunity to transition to a full-time permanent role
  • Competitive Market Wages
  • Paid Time Off (vacation, sick, and holiday)
  • Employee Assistance Program
  • Medical/Dental/Vision Insurance Plans
  • Employee Assistance Program
  • Tuition Reimbursement Program
  • Employee Recognition Programs
  • Employee PV Panel Purchase Program

Apply now

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About the role

May 22, 2026

Contract position

Company

May 23, 2026

On-site

Solar Energy

Silfab Solar

silfabsolar.com

  •  Fort Mill, South Carolina, United States

5+ years

UTC-05:00