92d ago
Job description
Job Location: Bauchi, Bauchi State.
Area of Coverage: North East (Plataeu, Bauchi, Gombe, Adamawa, Yobe and Taraba)
About the role
We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.
Department
Partnerships Sales
Employment Type
Permanent - Full Time
Location
Nigeria
Workplace type
Onsite
Reporting To
Retail Manager West and Centra Africa
What you would be expected to do
Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets within the assigned area.
- Generate leads through field visits, referrals, and local marketing activities.
- Develop and execute regional sales plans in alignment with company goals.
- Manage the full sales cycle from sales generation to negotiation and closure.
- Build and maintain strong, long-term relationships with retail partners and retailers. clients.
- Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.
Channel & Dealer Management
- Recruit, train, and manage channel partners, dealers, and distributors.
- Provide ongoing support, product training, and incentives to dealers to drive sales.
- Monitor channel performance and ensure timely order processing and delivery.
Strategic Market Development
- Map the assigned territory for high-potential B2B solar prospects.
- Participate in local events, expos, or trade shows relevant to the renewable energy sector.
Customer Engagement
- Handle customer queries and assist in after-sales service coordination.
Market Intelligence
- Stay updated on industry, market trends, and government policies in the solar sector.
- Provide regular feedback to the management to refine sales strategies.
Reporting & CRM
- Maintain accurate sales records, client database, and pipeline tracking using CRM tools.
- Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.
- Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
- Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.
You might be a strong candidate if you
- Bachelor's degree or its equivalent in Business, Engineering, Marketing, or a related field.
- 2-4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.
- Excellent communication, negotiation, and presentation skills.
- Experience with high-value consultative selling and long sales cycles.
- Willingness to travel extensively within the assigned area.
- Good knowledge of solar product specifications and performance is an added advantage.
- Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.
- Proficiency in MS Office (Excel, PowerPoint).
- Experience working with channel/distributor networks.
What Sun King Offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.
Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more - all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King's workforce.
Pay & benefits
Learning budget
About this role
Experience
2–4 years of experience in B2B or B2C field sales
About Sun King
Company Overview
What They Do
Sun King specializes in off-grid solar energy solutions, evolving from basic solar lanterns to comprehensive home and business systems that include pay-as-you-go financing options. Their product range includes solar lanterns, solar home systems (SHS), solar inverters, and energy storage solutions utilizing lithium-iron-phosphate (LFP) batteries, which boast a lifespan of over 10 years and more than 2,500 cycles (source: cbinsights.com). The company targets the 1.8 billion people globally who lack reliable grid access, providing affordable alternatives to kerosene and diesel for low-income households, small businesses, schools, and health centers across Africa and Asia (source: sunking.com). Sun King's proprietary EasyBuy technology allows customers to pay for their solar products in installments, making clean energy accessible to a broader audience (source: sunking.com). With a strong competitive position as the world's largest off-grid solar company by distribution scale, Sun King differentiates itself through its extensive field agent network and innovative product offerings (source: citigroup.com).
Projects & Track Record
Sun King has made significant strides in expanding solar access, having powered over 82 million people historically, with 18 million Kenyans benefiting from their products over the past decade. Notably, one in five Kenyans currently uses Sun King's solar solutions, and the company has seen its user base in Nigeria triple within the last year (source: physics.illinois.edu). The company has partnered with Imagine Worldwide to install solar systems in every primary school in Malawi, managing the entire value chain from manufacturing to installation (source: sunking.com). Additionally, a recent $156 million securitization deal closed in 2025 aims to provide solar access to 1.4 million Kenyan households and businesses through distributed rooftop systems (source: citigroup.com). The company is also expanding its manufacturing capabilities with a new 10,000-square-meter facility in Tatu City, Kenya, which will initially produce 700,000 solar units annually (source: expogr.com).
Recent Developments
In the past two years, Sun King has successfully closed a landmark $156 million local currency securitization with Citi and partners, aimed at delivering solar solutions to 1.4 million Kenyans, thereby supporting the country's electrification goals (source: citigroup.com). The company also inaugurated its first African manufacturing plant on December 1, 2025, in Tatu City, Kenya, which will produce solar products including TVs and smartphones, creating hundreds of jobs and an initial capacity of 700,000 units annually (source: pvknowhow.com). Earlier, a $260 million financing round provided $100 million specifically for the expansion into larger AC systems and appliances, further solidifying Sun King's market position (source: physics.illinois.edu). The company has maintained consistent profitability while scaling operations and rebranding fully to Sun King (source: physics.illinois.edu).
Working There
Sun King offers a variety of roles across different departments, including sales, operations, customer service, training, risk management, and research/procurement. The company employs over 34,000 field agents who are involved in sales, installation, and service, with a focus on hiring at their Nairobi headquarters and the new Tatu City manufacturing facility (source: sunking.com). The company culture emphasizes grassroots distribution and innovation tailored to off-grid needs, while also ensuring job stability and local economic impact through job creation and supply chain localization (source: physics.illinois.edu). Documented employee benefits include flexible financing options, comprehensive warranties on products, professional installation, after-sales support, and free maintenance checks, all contributing to a supportive work environment (source: sunking.com).
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